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How to Encourage Recycling Behaviour? The Case of WasteApp: A Gamified Mobile Application

Author

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  • Aguiar-Castillo Lidia

    (IDeTIC, Universidad de Las Palmas de Gran Canaria, 35001 Las Palmas de Gran Canaria, Spain)

  • Rufo-Torres Julio

    (Lightbee S.L., PCT Tafira, Edif. Poliv. III, 35017 Las Palmas de Gran Canaria, Spain)

  • De Saa-Pérez Petra

    (Universidad de Las Palmas de Gran Canaria, Dpto. Economia y Dirección de Empresas, 35001 Las Palmas de Gran Canaria, Spain)

  • Perez-Jimenez Rafael

    (IDeTIC, Universidad de Las Palmas de Gran Canaria, 35001 Las Palmas de Gran Canaria, Spain)

Abstract

Gamification lies in using elements explicitly designed for games in non-playful environments to achieve the player’s commitment and to encourage the development of specific behaviors. These tools can also be used as persuasion when it is intended to influence users’ behavior. The boundary would be in what we can call “ gamipulation ”—the use of game-design elements that impel the user towards undesired behaviors. Gamification has been identified as a promising strategy for achieving sustainable practice among citizens. Through an H2020 EU project, an application has been developed to attain these goals within the framework of some tourist cities. This study attempts to evaluate the intention to use this gamified-application based on premises such as expected benefits, expected threats, technical knowledge, and personal features. A theoretical model has been validated through a survey of 79 experts in some pilot cities before the use of the application. The results showed that only the expected social benefits and the perceived risks have a direct and significant influence on the intention to adopt the sustainability application based on gamification. Moreover, there is a moderating effect of perceived risk on the relation between expected functional benefits and the intention of using WasteApp. It is noteworthy that, although the perceived risks make the user recognize the functionality of the application with less intensity, these perceived risks do not make the user stop using WasteApp. Therefore, it is important to point out the implications derived from the study for the design of sustainability applications based on gamification, such as the need to give visibility of the user in the networks, to expose useful and difficult to obtain information from other sources, and to develop low-level game-design elements.

Suggested Citation

  • Aguiar-Castillo Lidia & Rufo-Torres Julio & De Saa-Pérez Petra & Perez-Jimenez Rafael, 2018. "How to Encourage Recycling Behaviour? The Case of WasteApp: A Gamified Mobile Application," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:5:p:1544-:d:146024
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    3. Chi Ho Li & Tsz Ting Lee & Stephen Siu Yu Lau, 2023. "Enhancement of Municipal Solid Waste Management in Hong Kong through Innovative Solutions: A Review," Sustainability, MDPI, vol. 15(4), pages 1-15, February.
    4. Hossein Nasrollahi & Ioannis Lampropoulos & Stefan Werning & Anton Belinskiy & Jan Dirk Fijnheer & Remco C. Veltkamp & Wilfried van Sark, 2023. "Review of Serious Energy Games: Objectives, Approaches, Applications, Data Integration, and Performance Assessment," Energies, MDPI, vol. 16(19), pages 1-42, October.

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