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Environmental Concern, Health Consciousness and Purchase Intention of Green Products: An Application of Extended Theory of Planned Behavior

Author

Listed:
  • Jabori Shanawi Abdulsahib*

    (Assistant Professor, Department of Financial science and Banking, Sader AL-Iraq College, Iraq)

  • Bilal Eneizan

    (Assistant Professor, Department of Marketing, Jadara University, Irbid, Jordan)

  • Anas Salman Alabboodi

    (PHD, Marketing Department, Putra Business School, Malaysia)

Abstract

Human health is crucial for every human being with their right to utilize and opt for safe and healthy products. The main reasons for consumer awareness about the products they use in their daily life are health consciousness and environmental concern. The environment is affected due to several issues such as pollution etc. it has been the most the cause of concern for general public and as a result the concept of green environment and the green product has emerged in many countries. As far as Iraq is a concern this issue is at infancy level especially for new consumers, however, the growth in the demand for environmentally friendly products is an increasing trend. This paper aims to find out the purchase intention of consumers towards green products. For this purpose, the sample was selected from Salahaddin University Iraq. The sample size was 161 students from the university. The hypotheses were tested using Smart PLS 3 and the results for the inner and outer model were presented in the study. The results showed 10 significant hypotheses however it was limited to the sample of university students because it is supposed that university student is more focused towards their health as well as environment. Moreover, theoretically this study is limited to the theory of planned behavior. The study helps policymakers to formulate strategies to aware consumers regarding their health and environmental issues especially the students. The study also discusses the recommendations.

Suggested Citation

  • Jabori Shanawi Abdulsahib* & Bilal Eneizan & Anas Salman Alabboodi, 2019. "Environmental Concern, Health Consciousness and Purchase Intention of Green Products: An Application of Extended Theory of Planned Behavior," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 5(4), pages 868-880, 04-2019.
    • Handle: RePEc:arp:tjssrr:2019:p:868-880
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    References listed on IDEAS

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    1. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Amir Grinstein & Petra Riefler, 2015. "Citizens of the (green) world? Cosmopolitan orientation and sustainability," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 46(6), pages 694-714, August.
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    Cited by:

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    2. Yuqian Li & Xiaoguang Zhou & Yaqi Pan & Wenli He, 2022. "How Engagement in the Industry-Education Integration Promotes One’s Attitudes toward Energy Efficiency. Evidence from Chinese University Students," Sustainability, MDPI, vol. 14(23), pages 1-12, November.
    3. Delmas, Magali A. & Gergaud, Olivier, 2021. "Sustainable practices and product quality: Is there value in eco-label certification? The case of wine," Ecological Economics, Elsevier, vol. 183(C).

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