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The Effect of Introducing Upgraded Remanufacturing Strategy on OEM’s Decision

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  • Bangyi Li

    (College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China)

  • Zhe Wang

    (College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China
    Odette School of Business, University of Windsor, Windsor, ON N9B 3P4, Canada)

  • Yue Wang

    (College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China)

  • Juan Tang

    (College of Management, Anhui Science and Technology University, Huainan 241000, China)

  • Xiaodong Zhu

    (School of Management Engineering, Nanjing University of Information Science Technology, Nanjing 210044, China)

  • Zhi Liu

    (College of Management, Anhui Science and Technology University, Huainan 241000, China)

Abstract

Although remanufacturing has great economic and environmental potential, internal cannibalization, and lack of consumer acceptance of remanufactured products prevent original equipment manufacturer (OEM) from realizing the full potential value through remanufacturing. Practices show that remanufactured products can realize their value by the donation, besides resale. Thus, this paper incorporates the donation of remanufactured products with government subsidy and presents an upgraded remanufacturing strategy to expand the demand for remanufactured products and weaken the internal cannibalization of remanufactured products. We respectively construct the two-period game model with and without upgraded remanufacturing and explore the effect of upgraded remanufacturing on production decision, economic and environmental benefits. The main conclusions are as follows. The donation subsidy is negatively related with the sale quantity of remanufactured products, but is positively related with the donation quantity of remanufactured products and the quantity of new products. The donation subsidy expands the demand for remanufactured products and weakens internal cannibalization of remanufactured products. Whether the upgraded remanufacturing strategy is profitable depends on the fixed cost of the remanufacturing. When consumers consider remanufactured products environmentally friendly, the government can realize an OEM’s win-win situation where the economic and environmental benefits get improved by adjusting the donation subsidy. Otherwise, introducing upgraded remanufacturing makes the environment worse. Comparatively speaking, a low-cost and environmentally friendly manufacturer is relatively easier to achieve the win-win situation through donation subsidy.

Suggested Citation

  • Bangyi Li & Zhe Wang & Yue Wang & Juan Tang & Xiaodong Zhu & Zhi Liu, 2018. "The Effect of Introducing Upgraded Remanufacturing Strategy on OEM’s Decision," Sustainability, MDPI, vol. 10(3), pages 1-21, March.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:3:p:828-:d:136485
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    References listed on IDEAS

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    2. Yuxiang Zhang & Deqing Tan & Zhi Liu, 2019. "Leasing or Selling? Durable Goods Manufacturer Marketing Model Selection under a Mixed Carbon Trading-and-Tax Policy Scenario," IJERPH, MDPI, vol. 16(2), pages 1-29, January.

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