IDEAS home Printed from https://ideas.repec.org/a/gam/jlands/v13y2024i3p334-d1352076.html
   My bibliography  Save this article

Exploring the Factors Affecting Farmers’ Willingness to Cultivate Eco-Agriculture in the Qilian Mountain National Park Based on an Extended TPB Model

Author

Listed:
  • Mengtian Zhang

    (School of Economics, Lanzhou University, Lanzhou 730000, China
    School of Accounting, Lanzhou University of Finance and Economics, Lanzhou 730000, China)

  • Huiling Wang

    (School of Economics, Lanzhou University, Lanzhou 730000, China)

Abstract

Despite many governments having actively promoted the importance of developing ecological agriculture, the participation rate of farmers remains relatively low. Therefore, exploring the factors that influence farmers to participate in agroecological cultivation is important. Here, our aim was to identify the intention to participate in eco-agriculture through an extended theory of the planned behavior model. We collected 409 samples using a systematic probability proportional sampling method in Tianzhu County, located in the Gansu section of the Qilian Mountain National Park, China. The results validated that farmers’ attitudes, perceived behavioral control, and subjective norms positively influenced their intention to participate in agroecology. The extended model introduces ecological value variables; if perceived behavioral control influences willingness to participate through the mediating variable of attitude, ecological values moderate the mediating role of attitude. Agroecological development in national parks should be promoted by strengthening agroecological communication and increasing environmental awareness among farmers. Our study expands the theoretical model of planned behavior, which can help policymakers better understand the factors that influence farmers’ participation in agroecological farming. It can also serve as a reference for the ecological development of agriculture in other protected areas.

Suggested Citation

  • Mengtian Zhang & Huiling Wang, 2024. "Exploring the Factors Affecting Farmers’ Willingness to Cultivate Eco-Agriculture in the Qilian Mountain National Park Based on an Extended TPB Model," Land, MDPI, vol. 13(3), pages 1-24, March.
    • Handle: RePEc:gam:jlands:v:13:y:2024:i:3:p:334-:d:1352076
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2073-445X/13/3/334/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2073-445X/13/3/334/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jian Cao & Hongliang Qiu & Alastair M. Morrison & Wei Wei, 2022. "The Role of Social Capital in Predicting Tourists’ Waste Sorting Intentions in Rural Destinations: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 19(19), pages 1-20, October.
    2. Childers, Terry L & Rao, Akshay R, 1992. "The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 198-211, September.
    3. Farrow, Katherine & Grolleau, Gilles & Ibanez, Lisette, 2017. "Social Norms and Pro-environmental Behavior: A Review of the Evidence," Ecological Economics, Elsevier, vol. 140(C), pages 1-13.
    4. Lin Meng & Wentao Si, 2022. "Pro-Environmental Behavior: Examining the Role of Ecological Value Cognition, Environmental Attitude, and Place Attachment among Rural Farmers in China," IJERPH, MDPI, vol. 19(24), pages 1-24, December.
    5. Shilei Cui & Yajuan Li & Xiaoqiang Jiao & Dong Zhang, 2022. "Hierarchical Linkage between the Basic Characteristics of Smallholders and Technology Awareness Determines Small-Holders’ Willingness to Adopt Green Production Technology," Agriculture, MDPI, vol. 12(8), pages 1-17, August.
    6. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    7. Heesup Han & Amr Al-Ansi & Bee-Lia Chua & Beenish Tariq & Aleksandar Radic & Su-hyun Park, 2020. "The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism," IJERPH, MDPI, vol. 17(18), pages 1-15, September.
    8. Artur Granstedt & Olof Thomsson, 2022. "Sustainable Agriculture and Self-Sufficiency in Sweden—Calculation of Climate Impact and Acreage Need Based on Ecological Recycling Agriculture Farms," Sustainability, MDPI, vol. 14(10), pages 1-23, May.
    9. James E. M. Watson & Nigel Dudley & Daniel B. Segan & Marc Hockings, 2014. "The performance and potential of protected areas," Nature, Nature, vol. 515(7525), pages 67-73, November.
    10. Papaporn Chaihanchanchai & Saravudh Anantachart, 2023. "Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 289-303, January.
    11. Priyadarshini, Priya & Abhilash, Purushothaman Chirakkuzhyil, 2020. "Policy recommendations for enabling transition towards sustainable agriculture in India," Land Use Policy, Elsevier, vol. 96(C).
    12. Gang Cui & Zhicheng Liu, 2022. "The Impact of Environmental Regulations and Social Norms on Farmers’ Chemical Fertilizer Reduction Behaviors: An Investigation of Citrus Farmers in Southern China," Sustainability, MDPI, vol. 14(13), pages 1-19, July.
    13. Farrow, Katherine & Grolleau, Gilles & Ibanez, Lisette, 2017. "Social Norms and Pro-environmental Behavior: A Review of the Evidence," Ecological Economics, Elsevier, vol. 140(C), pages 1-13.
    14. Jui-Hsiung Chuang & Jiun-Hao Wang & Yu-Chang Liou, 2020. "Farmers’ Knowledge, Attitude, and Adoption of Smart Agriculture Technology in Taiwan," IJERPH, MDPI, vol. 17(19), pages 1-8, October.
    15. Elahi, Ehsan & Khalid, Zainab & Zhang, Zhixin, 2022. "Understanding farmers’ intention and willingness to install renewable energy technology: A solution to reduce the environmental emissions of agriculture," Applied Energy, Elsevier, vol. 309(C).
    16. Ritsuko Ozaki, 2011. "Adopting sustainable innovation: what makes consumers sign up to green electricity?," Business Strategy and the Environment, Wiley Blackwell, vol. 20(1), pages 1-17, January.
    17. Xuemei Fu, 2021. "A novel perspective to enhance the role of TPB in predicting green travel: the moderation of affective-cognitive congruence of attitudes," Transportation, Springer, vol. 48(6), pages 3013-3035, December.
    18. Verena Seufert & Navin Ramankutty & Jonathan A. Foley, 2012. "Comparing the yields of organic and conventional agriculture," Nature, Nature, vol. 485(7397), pages 229-232, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lasarov, Wassili & Mai, Robert & Hoffmann, Stefan, 2022. "The backfire effect of sustainable social cues. New evidence on social moral licensing," Ecological Economics, Elsevier, vol. 195(C).
    2. Mi, Lingyun & Zhu, Hanlin & Yang, Jie & Gan, Xiaoli & Xu, Ting & Qiao, Lijie & Liu, Qingyan, 2019. "A new perspective to promote low-carbon consumption: The influence of reference groups," Ecological Economics, Elsevier, vol. 161(C), pages 100-108.
    3. Jiarong Shi & Zihao Jiang, 2023. "Willingness to pay a premium price for green products: does a reference group matter?," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(8), pages 8699-8727, August.
    4. Bartels, Lara & Kesternich, Martin, 2022. "Motivate the crowd or crowd- them out? The impact of local government spending on the voluntary provision of a green public good," ZEW Discussion Papers 22-040, ZEW - Leibniz Centre for European Economic Research.
    5. Grolleau, Gilles & Ibanez, Lisette & Mzoughi, Naoufel, 2020. "Moral judgment of environmental harm caused by a single versus multiple wrongdoers: A survey experiment," Ecological Economics, Elsevier, vol. 170(C).
    6. Ming, Yaxin & Deng, Huixin & Wu, Xiaoyue, 2022. "The negative effect of air pollution on people's pro-environmental behavior," Journal of Business Research, Elsevier, vol. 142(C), pages 72-87.
    7. Maccarrone, Giovanni & Marini, Marco A. & Tarola, Ornella, 2023. "Shop Until You Drop: the Unexpected Effects of Anticonsumerism and Environmentalism," FEEM Working Papers 330384, Fondazione Eni Enrico Mattei (FEEM).
    8. Wei Zheng & Hongliang Qiu & Alastair M. Morrison, 2023. "Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior," IJERPH, MDPI, vol. 20(2), pages 1-23, January.
    9. Karoline Gamma & Robert Mai & Moritz Loock, 2020. "The Double-Edged Sword of Ethical Nudges: Does Inducing Hypocrisy Help or Hinder the Adoption of Pro-environmental Behaviors?," Journal of Business Ethics, Springer, vol. 161(2), pages 351-373, January.
    10. Falk, Armin & Boneva, Teodora & Chopra, Felix, 2021. "Fighting Climate Change: the Role of Norms, Preferences, and Moral Values," CEPR Discussion Papers 16343, C.E.P.R. Discussion Papers.
    11. Phu Nguyen-Van & Anne Stenger & Tuyen Tiet, 2021. "Social incentive factors in interventions promoting sustainable behaviors: A meta-analysis," PLOS ONE, Public Library of Science, vol. 16(12), pages 1-27, December.
    12. Carolin V. Zorell, 2020. "Nudges, Norms, or Just Contagion? A Theory on Influences on the Practice of (Non-)Sustainable Behavior," Sustainability, MDPI, vol. 12(24), pages 1-21, December.
    13. Castro-Santa, Juana & Drews, Stefan & Bergh, Jeroen van den, 2023. "Nudging low-carbon consumption through advertising and social norms," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 102(C).
    14. Xuezhen Xu & Fang Wang & Tao Xu & Sufyan Ullah Khan, 2023. "How Does Capital Endowment Impact Farmers’ Green Production Behavior? Perspectives on Ecological Cognition and Environmental Regulation," Land, MDPI, vol. 12(8), pages 1-27, August.
    15. Jana Eßer & Manuel Frondel & Stephan Sommer, 2023. "Soziale Normen und der Emissionsausgleich bei Flügen: Evidenz für deutsche Haushalte [Social Norms and Flight Emission Offsets: Evidence for German Households]," AStA Wirtschafts- und Sozialstatistisches Archiv, Springer;Deutsche Statistische Gesellschaft - German Statistical Society, vol. 17(1), pages 71-99, March.
    16. Gkargkavouzi, Anastasia & Halkos, George & Matsiori, Steriani, 2019. "How do motives and knowledge relate to intention to perform environmental behavior? Assessing the mediating role of constraints," Ecological Economics, Elsevier, vol. 165(C), pages 1-1.
    17. Alper Ozpinar, 2023. "A Hyper-Integrated Mobility as a Service (MaaS) to Gamification and Carbon Market Enterprise Architecture Framework for Sustainable Environment," Energies, MDPI, vol. 16(5), pages 1-22, March.
    18. Welsch, Heinz, 2021. "How climate-friendly behavior relates to moral identity and identity-protective cognition: Evidence from the European social surveys," Ecological Economics, Elsevier, vol. 185(C).
    19. Leonhard K. Lades & Kate Laffan & Till O. Weber, 2020. "Do economic preferences predict pro-environmental behaviour?," Working Papers 202003, Geary Institute, University College Dublin.
    20. Chen, Shihua & Chen, Yulin & Jebran, Khalil, 2021. "Trust and corporate social responsibility: From expected utility and social normative perspective," Journal of Business Research, Elsevier, vol. 134(C), pages 518-530.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jlands:v:13:y:2024:i:3:p:334-:d:1352076. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.