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Data-Driven Services in Insurance: Potential Evolution and Impact in the Swiss Market

Author

Listed:
  • Carlo Pugnetti

    (Institute for Risk and Insurance, Zurich University of Applied Sciences, 8401 Winterthur, Switzerland)

  • Mischa Seitz

    (Cognizant Technology Solutions, 8005 Zurich, Switzerland)

Abstract

Using real-time customer data holds great potential for the insurance industry. The frequency and relevance of interactions can be improved to provide assistance in real time. Better prevention and risk management can significantly improve pricing and reduce losses. These changes, however, hold the potential for structural changes in the industry. This research aims at understanding the potential path of the development of services in insurance and the challenges faced by insurers. A panel of industry experts provided the industry’s view, which was then compared with the responses of 1542 Swiss retail customers. We find that customers have high trust in insurance companies and are open to purchasing additional services, particularly for prevention and assistance. Insurance companies, however, are currently focusing on cost improvement measures. Customers are open to sourcing services from other providers, suggesting that insurance companies need to evolve their approach to take advantage of the current market window.

Suggested Citation

  • Carlo Pugnetti & Mischa Seitz, 2021. "Data-Driven Services in Insurance: Potential Evolution and Impact in the Swiss Market," JRFM, MDPI, vol. 14(5), pages 1-16, May.
    • Handle: RePEc:gam:jjrfmx:v:14:y:2021:i:5:p:227-:d:557421
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    References listed on IDEAS

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    Cited by:

    1. Angela Zeier Röschmann & Matthias Erny & Joël Wagner, 2022. "On the (future) role of on-demand insurance: market landscape, business model and customer perception," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 47(3), pages 603-642, July.
    2. Carlo Pugnetti & Sebastian Barth & Lukas Stricker, 2023. "Customer Expectations for Sustainability in the Swiss Insurance Market," Sustainability, MDPI, vol. 15(11), pages 1-16, June.
    3. Karolina Puławska, 2021. "Financial Stability of European Insurance Companies during the COVID-19 Pandemic," JRFM, MDPI, vol. 14(6), pages 1-16, June.
    4. Carlo Pugnetti & Johannes Becker & Cristian Zani, 2022. "Do Customers Want to Communicate with Insurers on Social Media? An Investigation of the Swiss Market," IJFS, MDPI, vol. 10(4), pages 1-14, December.

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