IDEAS home Printed from https://ideas.repec.org/a/gam/jecomi/v9y2021i1p29-d510126.html
   My bibliography  Save this article

Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)

Author

Listed:
  • Gorka Zamarreño-Aramendia

    (Department of Economic Theory and Economic History, University Málaga, 29013 Málaga, Spain)

  • Elena Cruz-Ruiz

    (Department of Economics and Business Administration, University Málaga, 29013 Málaga, Spain)

  • Elena Ruiz-Romero de la Cruz

    (Department of Economic Theory and Economic History, University Málaga, 29013 Málaga, Spain)

Abstract

The certification of Malaga and Ronda wine route, within the model of certified wine routes in Spain, has given a new boost to wine tourism in Malaga. The study focuses on La Axarquía, located on the Eastern Costa del Sol in Southern Spain, which has been a reference point in the wine business since ancient times and has its own identity. This research aims at elaborating a diagnosis of the territory related to the possibilities offered by the area, from the perspective of the heritage resources and services provided by the winemakers outlining two efficient enotourism itineraries that enhance the value of the territory’s resources. The methodology used starts with the study of the territory in order to profile the existing resources, a task that was complemented by the analysis of the documentary sources required in order to understand the peculiarities of the territory. From there, a process of interviews was carried out between April and November 2019 with 100% of the winemakers and around 70% of the territory’s agents. The results of the research are specified in a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, which has allowed evaluating the possibilities of the enotourist development in La Axarquía, which is complemented with a proposal of two possible itineraries that will promote such development of the rural territory. The conclusions convey the possibilities of the territory of a tourist segment which puts its resources to good use and moves forward the deseasonalization and destructuring of tourism in Malaga, especially on the Eastern Costa del Sol, according to criteria of efficiency and profitability with wine as a reference, although it could be applied to other gastronomic and cultural resources linked to the tourist sector in other geographical areas.

Suggested Citation

  • Gorka Zamarreño-Aramendia & Elena Cruz-Ruiz & Elena Ruiz-Romero de la Cruz, 2021. "Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)," Economies, MDPI, vol. 9(1), pages 1-21, March.
    • Handle: RePEc:gam:jecomi:v:9:y:2021:i:1:p:29-:d:510126
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2227-7099/9/1/29/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2227-7099/9/1/29/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Monica Maria Coroș & Ana Monica Pop & Andrada Ioana Popa, 2019. "Vineyards and Wineries in Alba County, Romania towards Sustainable Business Development," Sustainability, MDPI, vol. 11(15), pages 1-39, July.
    2. Privitera, Donatella, 2010. "Heritage and wine as tourist attractions in rural areas," 116th Seminar, October 27-30, 2010, Parma, Italy 95216, European Association of Agricultural Economists.
    3. F. J. Cristófol & Gorka Zamarreño Aramendia & Jordi de-San-Eugenio-Vela, 2020. "Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)," Sustainability, MDPI, vol. 12(17), pages 1-19, August.
    4. Tim Baird & C. Michael Hall & Pavel Castka, 2018. "New Zealand Winegrowers Attitudes and Behaviours towards Wine Tourism and Sustainable Winegrowing," Sustainability, MDPI, vol. 10(3), pages 1-23, March.
    5. Igor Trišić & Snežana Štetić & Donatella Privitera & Adrian Nedelcu, 2019. "Wine Routes in Vojvodina Province, Northern Serbia: A Tool for Sustainable Tourism Development," Sustainability, MDPI, vol. 12(1), pages 1-14, December.
    6. Michał Roman & Monika Roman & Piotr Prus & Małgorzata Szczepanek, 2020. "Tourism Competitiveness of Rural Areas: Evidence from a Region in Poland," Agriculture, MDPI, vol. 10(11), pages 1-19, November.
    7. Lela Khartishvili & Andreas Muhar & Thomas Dax & Ioseb Khelashvili, 2019. "Rural Tourism in Georgia in Transition: Challenges for Regional Sustainability," Sustainability, MDPI, vol. 11(2), pages 1-20, January.
    8. Emilio Chiodo & Luigi Giordano & Jody Tubi & Rita Salvatore, 2020. "Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    9. Inmaculada Carrasco & Juan-Sebastián Castillo-Valero & Ana Pérez-Luño, 2019. "Wine Tourism and Wine Vacation as a Cultural and Creative Industry: The Case of the Bullas Wine Route," Innovation, Technology, and Knowledge Management, in: Marta Peris-Ortiz & Mayer Rainiero Cabrera-Flores & Arturo Serrano-Santoyo (ed.), Cultural and Creative Industries, chapter 0, pages 181-195, Springer.
    10. Gatti, Silvia & Incerti, Fabrizio, 1997. "The Wine Routes as an Instrument for the Valorisation of Typical Products and Rural Areas," 52nd Seminar, June 19-21, 1997, Parma, Italy 231431, European Association of Agricultural Economists.
    11. Asero, Vincenzo & Patti, Sebastiano, 2009. "From Wine Production to Wine Tourism Experience: The Case of Italy," Working Papers 56206, American Association of Wine Economists.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. José María López-Sanz & Azucena Penelas-Leguía & Pablo Gutiérrez-Rodríguez & Pedro Cuesta-Valiño, 2021. "Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities," Sustainability, MDPI, vol. 13(9), pages 1-20, April.
    2. Elisabeth Kastenholz & Diana Cunha & Ainhize Eletxigerra & Mariana Carvalho & Isabel Silva, 2022. "The Experience Economy in a Wine Destination—Analysing Visitor Reviews," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
    3. Mihail Ovidiu Tănase & Răzvan Dina & Florin-Lucian Isac & Sergiu Rusu & Puiu Nistoreanu & Cosmin Nicolae Mirea, 2022. "Romanian Wine Tourism—A Paved Road or a Footpath in Rural Tourism?," Sustainability, MDPI, vol. 14(7), pages 1-24, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. F.J. Cristófol & Elena Cruz-Ruiz & Gorka Zamarreño-Aramendia, 2021. "Transmission of Place Branding Values through Experiential Events: Wine BC Case Study," Sustainability, MDPI, vol. 13(6), pages 1-21, March.
    2. Elena Cruz-Ruiz & Gorka Zamarreño-Aramendia & Elena Ruiz-Romero de la Cruz, 2020. "Key Elements for the Design of a Wine Route. The Case of La Axarquía in Málaga (Spain)," Sustainability, MDPI, vol. 12(21), pages 1-19, November.
    3. Emilio Chiodo & Luigi Giordano & Jody Tubi & Rita Salvatore, 2020. "Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    4. Igor Trišić & Snežana Štetić & Donatella Privitera & Adrian Nedelcu, 2019. "Wine Routes in Vojvodina Province, Northern Serbia: A Tool for Sustainable Tourism Development," Sustainability, MDPI, vol. 12(1), pages 1-14, December.
    5. Bartolomé Marco-Lajara & Javier Martínez-Falcó & Eduardo Sánchez-García & Luis A. Millan-Tudela, 2023. "Wine Tourism, Designations of Origin and Business Performance: An Analysis Applied to the Valencian Community Wine Industry," Businesses, MDPI, vol. 3(1), pages 1-13, January.
    6. Andrei-Florin Băbăț & Mirela Mazilu & Amalia Niță & Ionuț-Adrian Drăguleasa & Mihaela Grigore, 2023. "Tourism and Travel Competitiveness Index: From Theoretical Definition to Practical Analysis in Romania," Sustainability, MDPI, vol. 15(13), pages 1-26, June.
    7. Alvaro Dias & Bruno Sousa & Vasco Santos & Paulo Ramos & Arlindo Madeira, 2023. "Wine Tourism and Sustainability Awareness: A Consumer Behavior Perspective," Sustainability, MDPI, vol. 15(6), pages 1-12, March.
    8. Viorica Guțan & Larisa Șavga & Constanta Laura Zugravu & Diana Bucur & Gheorghe Adrian Zugravu, 2023. "Research on Consumer Perception Regarding Wine Products and Wine Tourism in the Republic of Moldova," Agriculture, MDPI, vol. 13(3), pages 1-16, March.
    9. Giorgi Gogitidze & Nana Nadareishvili & Rezhen Harun & Iulia D. Arion & Iulia C. Muresan, 2022. "Exploring Residents’ Perceptions towards Tourism Development—A Case Study of the Adjara Mountain Area," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
    10. Mariana Senkiv & Jörn Schultheiß & Maximilian Tafel & Martin Reiss & Eckhard Jedicke, 2022. "Are Winegrowers Tourism Promoters?," Sustainability, MDPI, vol. 14(13), pages 1-10, June.
    11. Mirosław Biczkowski & Aleksandra Jezierska-Thöle & Roman Rudnicki, 2021. "The Impact of RDP Measures on the Diversification of Agriculture and Rural Development—Seeking Additional Livelihoods: The Case of Poland," Agriculture, MDPI, vol. 11(3), pages 1-26, March.
    12. Bojan Đerčan & Dragica Gatarić & Milka Bubalo Živković & Marija Belij Radin & Danijela Vukoičić & Bojana Kalenjuk Pivarski & Tamara Lukić & Petar Vasić & Milena Nikolić & Miloš Lutovac & Milena Lutova, 2023. "Evaluating Farm Tourism Development for Sustainability: A Case Study of Farms in the Peri-Urban Area of Novi Sad (Serbia)," Sustainability, MDPI, vol. 15(17), pages 1-21, August.
    13. Setiawan Priatmoko & Moaaz Kabil & Ali Akaak & Zoltán Lakner & Csaba Gyuricza & Lóránt Dénes Dávid, 2023. "Understanding the Complexity of Rural Tourism Business: Scholarly Perspective," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
    14. Karol Jan Borowiecki & Concetta Castiglione, 2014. "Cultural Participation and Tourism Flows: An Empirical Investigation of Italian Provinces," Tourism Economics, , vol. 20(2), pages 241-262, April.
    15. Thomas Dax & Oliver Tamme, 2023. "Attractive Landscape Features as Drivers for Sustainable Mountain Tourism Experiences," Tourism and Hospitality, MDPI, vol. 4(3), pages 1-16, June.
    16. Abang Zainoren Abang Abdurahman & Syerina Azlin Md Nasir & Wan Fairos Wan Yaacob & Serah Jaya & Suhaili Mokhtar, 2021. "Spatio-Temporal Clustering of Sarawak Malaysia Total Protected Area Visitors," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    17. Celal Cevher & Bulent Altunkaynak & Meltem Gürü, 2021. "Impacts of COVID-19 on Agricultural Production Branches: An Investigation of Anxiety Disorders among Farmers," Sustainability, MDPI, vol. 13(9), pages 1-18, May.
    18. Miranda Escolar, Belen & Fernández Morueco, Ricardo, 2011. "Vino, turismo e innovación: Las Rutas del Vino de España, una estrategia integrada de desarrollo rural/Wine, Tourism and Innovation: The Wine Routes of Spain, an Integrated Strategy of Rural Developme," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 29, pages 129-164, Abril.
    19. Inmaculada Carrasco & Juan Sebastián Castillo-Valero & Carmen Córcoles & Marcos Carchano, 2021. "Greening Wine Exports? Changes in the Carbon Footprint of Spanish Wine Exports," IJERPH, MDPI, vol. 18(17), pages 1-13, August.
    20. Rachel Germanier & Niccolò Moricciani, 2023. "Perceiving and Adapting to Climate Change: Perspectives of Tuscan Wine-Producing Agritourism Owners," Sustainability, MDPI, vol. 15(3), pages 1-14, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jecomi:v:9:y:2021:i:1:p:29-:d:510126. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.