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Vineyards and Wineries in Alba County, Romania towards Sustainable Business Development

Author

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  • Monica Maria Coroș

    (Faculty of Business, Babeș-Bolyai University, Cluj-Napoca, Romania, 7 Horea Street, Cluj-Napoca, Cluj 400174, Romania)

  • Ana Monica Pop

    (Faculty of European Studies, Babeș-Bolyai University, Cluj-Napoca, Romania, 1 Emmanuel de Martonne Street, Cluj-Napoca, Cluj 400090, Romania)

  • Andrada Ioana Popa

    (Faculty of Economics and Business Administration, Babeș-Bolyai University, Cluj-Napoca, Romania, 58-60 Teodor Mihali Street, Cluj-Napoca, Cluj 400591, Romania)

Abstract

Starting from a definition of wine tourism, put in the context of sustainable development, a multifaceted research study was elaborated, aimed at establishing if, and how, wine businesses in Alba County, Romania, can develop on a sustainable path. A mix of desk research, qualitative, and quantitative methods and tools were blended together in this research. An investigation of the wineries’ financial situations and online presence was further completed by the interviews with entrepreneurs, local public administration representatives, and residents in order to establish that business development on the wine-route is highly desired and would eventually enjoy the appreciation of both locals and tourists. Instead of conclusions, a framework for the sustainable development of Alba’s wineries is sketched, focusing on those elements that motivate international and also Romanian wine tourists to visit this destination, and emphasizing the need for the establishment of a destination management organization (DMO) capable of managing the interests of all stakeholders under the conditions of sustainable development. Measures to be adopted by winemakers are also provided and a list of ancillary services to be considered is also suggested.

Suggested Citation

  • Monica Maria Coroș & Ana Monica Pop & Andrada Ioana Popa, 2019. "Vineyards and Wineries in Alba County, Romania towards Sustainable Business Development," Sustainability, MDPI, vol. 11(15), pages 1-39, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:15:p:4036-:d:251791
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    References listed on IDEAS

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    4. Cornelia Pop & Monica Maria Coros & Cristina Balint, 2017. "Romanian Rural Tourism: A Survey Of Accommodation Facilities," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
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    1. Elena Cruz-Ruiz & Gorka Zamarreño-Aramendia & Elena Ruiz-Romero de la Cruz, 2020. "Key Elements for the Design of a Wine Route. The Case of La Axarquía in Málaga (Spain)," Sustainability, MDPI, vol. 12(21), pages 1-19, November.
    2. Igor Trišić & Snežana Štetić & Donatella Privitera & Adrian Nedelcu, 2019. "Wine Routes in Vojvodina Province, Northern Serbia: A Tool for Sustainable Tourism Development," Sustainability, MDPI, vol. 12(1), pages 1-14, December.
    3. Gorka Zamarreño-Aramendia & Elena Cruz-Ruiz & Elena Ruiz-Romero de la Cruz, 2021. "Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)," Economies, MDPI, vol. 9(1), pages 1-21, March.
    4. Antoni Serra-Cantallops & José Ramón-Cardona & Margarita Vachiano, 2021. "Increasing Sustainability through Wine Tourism in Mass Tourism Destinations. The Case of the Balearic Islands," Sustainability, MDPI, vol. 13(5), pages 1-21, February.
    5. Veronica Sanda Chedea & Ana-Maria Drăgulinescu & Liliana Lucia Tomoiagă & Cristina Bălăceanu & Maria Lucia Iliescu, 2021. "Climate Change and Internet of Things Technologies—Sustainable Premises of Extending the Culture of the Amurg Cultivar in Transylvania—A Use Case for Târnave Vineyard," Sustainability, MDPI, vol. 13(15), pages 1-28, July.
    6. Georgica Gheorghe & Mihail - Ovidiu Tanase & Liliana Nicodim, 2021. "Traditional Gastronomy in the Perception of Romania’s Z Generation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 523-529, August.
    7. Andrei-Florin Băbăț & Mirela Mazilu & Amalia Niță & Ionuț-Adrian Drăguleasa & Mihaela Grigore, 2023. "Tourism and Travel Competitiveness Index: From Theoretical Definition to Practical Analysis in Romania," Sustainability, MDPI, vol. 15(13), pages 1-26, June.
    8. Dajana Vukojević & Nemanja Tomić & Nenad Marković & Branislav Mašić & Tijana Banjanin & Radomir Bodiroga & Tijana Đorđević & Miloš Marjanović, 2022. "Exploring Wineries and Wine Tourism Potential in the Republic of Srpska, an Emerging Wine Region of Bosnia and Herzegovina," Sustainability, MDPI, vol. 14(5), pages 1-22, February.
    9. F.J. Cristófol & Elena Cruz-Ruiz & Gorka Zamarreño-Aramendia, 2021. "Transmission of Place Branding Values through Experiential Events: Wine BC Case Study," Sustainability, MDPI, vol. 13(6), pages 1-21, March.
    10. Mihail Ovidiu Tănase & Răzvan Dina & Florin-Lucian Isac & Sergiu Rusu & Puiu Nistoreanu & Cosmin Nicolae Mirea, 2022. "Romanian Wine Tourism—A Paved Road or a Footpath in Rural Tourism?," Sustainability, MDPI, vol. 14(7), pages 1-24, March.

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