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Assessing competitiveness of foreign and local supermarket chains in Vietnamese market by using Fuzzy TOPSIS method

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Author Info

  • Albert Jing-Fuh Yang

    (Dept. of Marketing and Distribution Management, National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan)

  • Binh Do

    (Dept. of Strategic Management, Vietnam University of Commerce, Vietnam)

  • Gao-Liang Wang

    (Dept. of Marketing Management and Dept. of Business Administration , Takming University of Science and Technology, Taipei, Taiwan)

  • Lung-Yu Chang

    (Dept. of Insurance and Financial Management, Takming University of Science and Technology, Taipei, Taiwan)

  • Feng-Chu Hung

    (Dept. of Recreation and Sport Management, Shu-Te University, Kaohsiung, Taiwan)

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    Abstract

    Considering the strategic importance for supermarket chains and to understanding the critical elements affecting their competitiveness and their relative level of competitiveness, this study tries to assess competitiveness of foreign and local supermarket chains in Vietnam using the fuzzy TOPSIS method. The results show that, even smaller size Vietnamese supermarket chains, when compared to foreign chains, are still slightly higher in competitiveness.

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    File URL: http://www.e3journals.org/cms/articles/1330778811_Albert%20et%20al.pdf
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    Bibliographic Info

    Article provided by E3 Journals in its journal E3 Journal of Business Management and Economics..

    Volume (Year): 2 (2011)
    Issue (Month): 6 ()
    Pages: 209-216

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    Handle: RePEc:etr:series:v:2:y:2011:i:6:p:209-216

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    Related research

    Keywords: Competitiveness; Supermarket chains; Fuzzy TOPSIS;

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    1. Finn, Adam & Louviere, Jordan J., 1996. "Shopping center image, consideration, and choice: Anchor store contribution," Journal of Business Research, Elsevier, vol. 35(3), pages 241-251, March.
    2. Liu, Hua-Wen & Wang, Guo-Jun, 2007. "Multi-criteria decision-making methods based on intuitionistic fuzzy sets," European Journal of Operational Research, Elsevier, vol. 179(1), pages 220-233, May.
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