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Supply Analysis of Supplementary Products in Poland

Author

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  • Katarzyna Hys
  • Anna Koziarska

Abstract

Purpose: The paper aims to conduct studies that will enable identifying the supplementary products' categories offered in the market and, in consequence, determining the structure of the supplementary product's market in terms of the supply of supplementary products in the market. Methodology: The elaboration authors conducted studies in Poland covering all 86,849 products in the market from 2007 to 2019*. The studies featured a statistical analysis of the type, quantity, and dynamics of product registration in the market. The Kruskal-Wallis test was also conducted to demonstrate the distribution of submissions in terms of the identified supplementary product categories and structural similarity index. Findings: The structure of the Polish supplementary products market was determined based on the conducted analysis. The distributions were determined, and the structural similarity indices were designated. Thereby, it was possible to obtain answers to the manufacturer's reactions to the demand for supplementary products reported by individual consumers. Practical Implications: For many years, it is possible to observe increasing demand among individual consumers worldwide for such products as dietary supplements, fortified foods, and special purpose foods. There is a justified need to produce and consume such products. Hys has conducted studies that allowed to determine that the subject literature mainly presents the results of research on nutrition dietetics and medical dietetics and derivative. On the other hand, the subject literature on management sciences features results mainly concerning individual reasons and preferences of consumer decisions related to these products' consumption. Due to the above, the authors of the paper, by analysing the widespread phenomenon of supplementary products' consumption, propose expanding analyzing areas with a new perspective. Originality/Value: The authors, by analyzing the widespread phenomenon of supplementary products' consumption, proposed expanding the research area with a new perspective. This especially concerns the manufacturers' perspective, including the analysis of the supplementary product market's growth dynamics.

Suggested Citation

  • Katarzyna Hys & Anna Koziarska, 2020. "Supply Analysis of Supplementary Products in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 549-571.
    • Handle: RePEc:ers:journl:v:xxiii:y:2020:i:special1:p:549-571
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    References listed on IDEAS

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    1. Marla B. Royne & Alexa K. Fox & George D. Deitz & Tyler Gibson, 2014. "The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Dietary Supplements," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(3), pages 515-534, October.
    2. Lisa E. Bolton & Americus Reed II & Kevin G. Volpp & Katrina Armstrong, 2008. "How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(5), pages 713-726, August.
    3. Mark Real & Michele S. Barnhill & Cory Higley & Jessica Rosenberg & James H. Lewis, 2019. "Drug-Induced Liver Injury: Highlights of the Recent Literature," Drug Safety, Springer, vol. 42(3), pages 365-387, March.
    4. Chery Smith & Jamie Butterfass & Rickelle Richards, 2010. "Environment influences food access and resulting shopping and dietary behaviors among homeless Minnesotans living in food deserts," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(2), pages 141-161, June.
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    Cited by:

    1. Katarzyna Hys & Anna Koziarska, 2021. "Supplementary Product Forms: Analysis of Polish Market Trends," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 982-996.
    2. Katarzyna Hys & Dominika Barbara Matuszek & Krzysztof Olejnik & Karol Bierczynski, 2022. "Intensity of Commercial Communication in Poland in the Field of Dietary Supplements," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 404-414.

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    More about this item

    Keywords

    Dietary supplements; fortified foods; special purpose foods; supply; structure; market; statistical test; Poland.;
    All these keywords.

    JEL classification:

    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • O11 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Macroeconomic Analyses of Economic Development

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