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Entry strategy concepts, determinants and options of US firms into Romania

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  • Andrew R. Thomas

    (College of Business Administration, Center for Organizational Development, The University of Akron, Akron, Ohio, USA)

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    Abstract

    This article looks at entry strategy concepts and options, taking into account cultural and organizational parameters which influence success. Export, licensing and distribution, as well as joint ventures and facilities management are critically examined, from the point of view of the foreign companies intending to access Romanian market.

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    File URL: http://www.managementmarketing.ro/pdf/articole/66.pdf
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    Bibliographic Info

    Article provided by Economic Publishing House in its journal Management & Marketing.

    Volume (Year): 2 (2007)
    Issue (Month): 3 (Autumn)
    Pages:

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    Handle: RePEc:eph:journl:v:2:y:2007:i:3:n:1

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    Related research

    Keywords: strategic marketing; entry strategies; US companies; Romanian market.;

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Keith D Brouthers & Lance Eliot Brouthers, 2001. "Explaining the National Cultural Distance Paradox," Journal of International Business Studies, Palgrave Macmillan, vol. 32(1), pages 177-189, March.
    2. Paul Ellis, 2000. "Social Ties and Foreign Market Entry," Journal of International Business Studies, Palgrave Macmillan, vol. 31(3), pages 443-469, September.
    3. M Krishna Erramilli, 1991. "The Experience Factor in Foreign Market Entry Behavior of Service Firms," Journal of International Business Studies, Palgrave Macmillan, vol. 22(3), pages 479-501, September.
    4. Sanjeev Agarwal & Sridhar N Ramaswami, 1992. "Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internationalization Factors," Journal of International Business Studies, Palgrave Macmillan, vol. 23(1), pages 1-27, March.
    5. James D Goodnow & James E Hansz, 1972. "Enviromental Determinants of Overseas Market Entry Strategies*," Journal of International Business Studies, Palgrave Macmillan, vol. 3(1), pages 33-50, March.
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