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Broadening the concept of international entrepreneurship: 'Consumers as International Entrepreneurs'

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  • Chandra, Yanto
  • Coviello, Nicole
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    Abstract

    We integrate theories from international business, entrepreneurship, innovation, marketing and network economics to develop a four-part typology of 'consumers as international entrepreneurs'. This broadens the concept of international entrepreneurship and complements the firm-level focus customary in research on international new ventures and entrepreneurs within those ventures. We develop our arguments in the context of the new economy and discuss areas for investigation in this emerging area of inquiry.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of World Business.

    Volume (Year): 45 (2010)
    Issue (Month): 3 (July)
    Pages: 228-236

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    Handle: RePEc:eee:worbus:v:45:y:2010:i:3:p:228-236

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    Related research

    Keywords: International entrepreneur International marketing User entrepreneur Consumer entrepreneur Co-creation Born Global New economy;

    References

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    21. Weerawardena, Jay & Mort, Gillian Sullivan & Liesch, Peter W. & Knight, Gary, 2007. "Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective," Journal of World Business, Elsevier, vol. 42(3), pages 294-306, September.
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    Cited by:
    1. Vincenza Odorici & Manuela Presutti, 2013. "The entrepreneurial experience and strategic orientation of high-tech born global start-ups: An analysis of novice and habitual entrepreneurs," Journal of International Entrepreneurship, Springer, vol. 11(3), pages 268-291, September.
    2. Coviello, Nicole E. & McDougall, Patricia P. & Oviatt, Benjamin M., 2011. "The emergence, advance and future of international entrepreneurship research — An introduction to the special forum," Journal of Business Venturing, Elsevier, vol. 26(6), pages 625-631.

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