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Understanding captive user behavior in the competition between BRT and motorcycle taxis

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  • Márquez, Luis
  • Pico, Ricardo
  • Cantillo, Víctor

Abstract

Transit-dependent users, far from being captives, may have other transportation alternatives. In some developing countries, depending on the characteristics of the city, instead of cycling or walking, captive users opt for informal services to commute. Although they are less safe and possibly less comfortable than regulated BRT services, demand for informal services such as motorcycle taxis has grown in recent years, affecting the self-sustainability of some BRT systems. This research aims to provide a richer explanation of the choice process between the BRT feeder service and motorcycle taxis in the context of the City of Bucaramanga, Colombia. Initially, we analyzed a set of effect indicators by diverging stacked bar charts, and then we used a hybrid discrete choice model to incorporate comfort and safety perceptions, in addition to the tangible attributes traditionally used. We found that safety perception, which varies by gender, age and income, is a key variable in modeling the choice process. Based on an empirical chart analysis and the modeling results, we proposed some policies aimed at changing user choices to stimulate the demand for BRT feeder system.

Suggested Citation

  • Márquez, Luis & Pico, Ricardo & Cantillo, Víctor, 2018. "Understanding captive user behavior in the competition between BRT and motorcycle taxis," Transport Policy, Elsevier, vol. 61(C), pages 1-9.
    • Handle: RePEc:eee:trapol:v:61:y:2018:i:c:p:1-9
    DOI: 10.1016/j.tranpol.2017.10.003
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    5. Márquez, Luis & Alfonso A, Julieth V. & Poveda, Juan C., 2019. "In-vehicle crowding: Integrating tangible attributes, attitudes, and perceptions in a choice context between BRT and metro," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 452-465.
    6. Kun Gao & Minhua Shao & Kay W. Axhausen & Lijun Sun & Huizhao Tu & Yihong Wang, 2022. "Inertia effects of past behavior in commuting modal shift behavior: interactions, variations and implications for demand estimation," Transportation, Springer, vol. 49(4), pages 1063-1097, August.
    7. Luis Márquez & Víctor Cantillo & Julián Arellana, 2020. "Assessing the influence of indicators’ complexity on hybrid discrete choice model estimates," Transportation, Springer, vol. 47(1), pages 373-396, February.

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