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The effects of rational and habitual factors on mode choice behaviors in a motorcycle-dependent region: Evidence from Taiwan

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  • Chen, Ching-Fu
  • Lai, Wen-Tai
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    Abstract

    This paper aims to explore the effects of rational and habitual factors on mode choice behaviors in a motorcycle-dependent region. Both a discrete choice model and theory of planned behavior (TPB) are employed to examine mode choice behaviors. A sample was obtained from two major cities in Taiwan to examine the contextual effect of public transport development. The empirical results reveal that psychological (rational and habitual) factors have stronger influences on mode choice behaviors than socio-economic factors, and furthermore that habitual factors explain traveler mode choice behaviors better than rational ones. The contextual effect with regard to public transport development is found to be significant for motorcyclists' mode choice behaviors. The practical implications of the results of this study are discussed.

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    Bibliographic Info

    Article provided by Elsevier in its journal Transport Policy.

    Volume (Year): 18 (2011)
    Issue (Month): 5 (September)
    Pages: 711-718

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    Handle: RePEc:eee:trapol:v:18:y:2011:i:5:p:711-718

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    Related research

    Keywords: Motorcycle-dependent region Rational factors Habit Context effect Mode choice behaviors;

    References

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    1. Satoshi Fujii & Ryuichi Kitamura, 2003. "What does a one-month free bus ticket do to habitual drivers? An experimental analysis of habit and attitude change," Transportation, Springer, vol. 30(1), pages 81-95, February.
    2. Cristian Domarchi & Alejandro Tudela & Angélica González, 2008. "Effect of attitudes, habit and affective appraisal on mode choice: an application to university workers," Transportation, Springer, vol. 35(5), pages 585-599, August.
    3. Daniel McFadden & Kenneth Train, 2000. "Mixed MNL models for discrete response," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(5), pages 447-470.
    4. John Thøgersen & Berit Møller, 2008. "Breaking car use habits: The effectiveness of a free one-month travelcard," Transportation, Springer, vol. 35(3), pages 329-345, May.
    5. Tommy Gärling & Kay Axhausen, 2003. "Introduction: Habitual travel choice," Transportation, Springer, vol. 30(1), pages 1-11, February.
    6. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    7. Sebastian Bamberg & Daniel Rölle & Christoph Weber, 2003. "Does habitual car use not lead to more resistance to change of travel mode?," Transportation, Springer, vol. 30(1), pages 97-108, February.
    8. Chang, Hsin-Li & Wu, Shun-Cheng, 2008. "Exploring the vehicle dependence behind mode choice: Evidence of motorcycle dependence in Taipei," Transportation Research Part A: Policy and Practice, Elsevier, vol. 42(2), pages 307-320, February.
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    Cited by:
    1. Jariyasunant, Jerald & Abou-Zeid, Maya & Carrel, Andre & Ekambaram, Venkatesan & Gaker, David & Sengupta, Raja & Walker, Joan L., 2013. "Quantified Traveler: Travel Feedback Meets the Cloud to Change Behavior," University of California Transportation Center, Working Papers qt2dh952gj, University of California Transportation Center.
    2. Habibian, Meeghat & Kermanshah, Mohammad, 2013. "Coping with congestion: Understanding the role of simultaneous transportation demand management policies on commuters," Transport Policy, Elsevier, vol. 30(C), pages 229-237.

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