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The effects of rational and habitual factors on mode choice behaviors in a motorcycle-dependent region: Evidence from Taiwan

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  • Chen, Ching-Fu
  • Lai, Wen-Tai

Abstract

This paper aims to explore the effects of rational and habitual factors on mode choice behaviors in a motorcycle-dependent region. Both a discrete choice model and theory of planned behavior (TPB) are employed to examine mode choice behaviors. A sample was obtained from two major cities in Taiwan to examine the contextual effect of public transport development. The empirical results reveal that psychological (rational and habitual) factors have stronger influences on mode choice behaviors than socio-economic factors, and furthermore that habitual factors explain traveler mode choice behaviors better than rational ones. The contextual effect with regard to public transport development is found to be significant for motorcyclists' mode choice behaviors. The practical implications of the results of this study are discussed.

Suggested Citation

  • Chen, Ching-Fu & Lai, Wen-Tai, 2011. "The effects of rational and habitual factors on mode choice behaviors in a motorcycle-dependent region: Evidence from Taiwan," Transport Policy, Elsevier, vol. 18(5), pages 711-718, September.
    • Handle: RePEc:eee:trapol:v:18:y:2011:i:5:p:711-718
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    2. Sajjakaj Jomnonkwao & Duangdao Watthanaklang & Onanong Sangphong & Thanapong Champahom & Napat Laddawan & Savalee Uttra & Vatanavongs Ratanavaraha, 2020. "A Comparison of Motorcycle Helmet Wearing Intention and Behavior between Urban and Rural Areas," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
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    5. Siu Hing Lo & Gerard J.P. Van Breukelen & Gjalt-Jorn Y. Peters & Gerjo Kok, 2014. "Teleconference Use among Office Workers: An Interorganizational Comparison of an Extended Theory of Planned Behavior Model," Administrative Sciences, MDPI, vol. 4(1), pages 1-20, February.
    6. Habibian, Meeghat & Kermanshah, Mohammad, 2013. "Coping with congestion: Understanding the role of simultaneous transportation demand management policies on commuters," Transport Policy, Elsevier, vol. 30(C), pages 229-237.
    7. Jariyasunant, Jerald & Abou-Zeid, Maya & Carrel, Andre & Ekambaram, Venkatesan & Gaker, David & Sengupta, Raja & Walker, Joan L., 2013. "Quantified Traveler: Travel Feedback Meets the Cloud to Change Behavior," University of California Transportation Center, Working Papers qt2dh952gj, University of California Transportation Center.
    8. Matus Sucha & Lucie Viktorova & Ralf Risser, 2019. "Can an Experience with No Car Use Change Future Mode Choice Behavior?," Sustainability, MDPI, vol. 11(17), pages 1-22, August.
    9. Irfan Ahmed Memon & Saima Kalwar & Noman Sahito & Mir Aftab Hussain Talpur & Imtiaz Ahmed Chandio & Madzlan Napiah & Hasan Tayyeb, 2021. "Mode Choice Modeling to Shift Car Travelers towards Park and Ride Service in the City Centre of Karachi," Sustainability, MDPI, vol. 13(10), pages 1-26, May.
    10. Chiu, Bing-yu, 2023. "Relationship between motorcycle travel and the built environment: Evidence from Taipei, Taiwan," Journal of Transport Geography, Elsevier, vol. 110(C).
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    12. Nguyen Viet Long & Hoang Thuy Linh & Vu Anh Tuan, 2023. "Towards Smart Parking Management: Econometric Analysis and Modeling of Public-Parking-Choice Behavior in Three Cities of Binh Duong, Vietnam," Sustainability, MDPI, vol. 15(24), pages 1-22, December.
    13. Cass, Noel & Faulconbridge, James, 2016. "Commuting practices: New insights into modal shift from theories of social practice," Transport Policy, Elsevier, vol. 45(C), pages 1-14.
    14. Marquet, Oriol & Miralles-Guasch, Carme, 2016. "City of Motorcycles. On how objective and subjective factors are behind the rise of two-wheeled mobility in Barcelona," Transport Policy, Elsevier, vol. 52(C), pages 37-45.
    15. Carlos Lam & Chih-Wei Pai & Chia-Chang Chuang & Yu-Chun Yen & Chia-Chieh Wu & Shih-Hsiang Yu & Kuo-Sheng Hung & Wen-Ta Chiu, 2019. "Rider factors associated with severe injury after a light motorcycle crash: A multicentre study in an emerging economy setting," PLOS ONE, Public Library of Science, vol. 14(6), pages 1-17, June.

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