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The effect of social capital and altruism on seniors' revisit intention to social network sites for tourism-related purposes

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  • Kim, Myung Ja
  • Lee, Choong-Ki
  • Bonn, Mark

Abstract

The purpose of this study is to examine the relationships among social capital, altruism, common bond and identity, and revisit intention using social capital, altruism, and attachment theories. A total of 452 responses were generated from consumers 50 years of age and older (seniors), qualified as having used a social network site (SNS) for tourism-related products and services within the past 12 months. Results show that social capital has significant effects on common bond and identity while social capital has a slightly greater effect on common identity than common bond. Altruism has significant effects on common bond and identity whereas altruism has a greater effect on common bond than common identity. Common bond and identity both have significant effects on revisit intention. Noticeably, revisit intention is highly influenced by common identity. Therefore, this study provides new knowledge and recommendations to SNS administrators addressing why seniors use SNSs for tourism-related purposes.

Suggested Citation

  • Kim, Myung Ja & Lee, Choong-Ki & Bonn, Mark, 2016. "The effect of social capital and altruism on seniors' revisit intention to social network sites for tourism-related purposes," Tourism Management, Elsevier, vol. 53(C), pages 96-107.
    • Handle: RePEc:eee:touman:v:53:y:2016:i:c:p:96-107
    DOI: 10.1016/j.tourman.2015.09.007
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    3. Paraskevaidis, Pavlos & Andriotis, Konstantinos, 2017. "Altruism in tourism: Social Exchange Theory vs Altruistic Surplus Phenomenon in host volunteering," Annals of Tourism Research, Elsevier, vol. 62(C), pages 26-37.
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    7. Cachón-Rodríguez, Gabriel & Blanco-González, Alicia & Prado-Román, Camilo & Del-Castillo-Feito, Cristina, 2022. "How sustainable human resources management helps in the evaluation and planning of employee loyalty and retention: Can social capital make a difference?," Evaluation and Program Planning, Elsevier, vol. 95(C).
    8. Kim, Myung Ja & Hall, C. Michael, 2019. "A hedonic motivation model in virtual reality tourism: Comparing visitors and non-visitors," International Journal of Information Management, Elsevier, vol. 46(C), pages 236-249.
    9. Buonincontri, P. & Morvillo, A. & Okumus, F. & van Niekerk, M., 2017. "Managing the experience co-creation process in tourism destinations: Empirical findings from Naples," Tourism Management, Elsevier, vol. 62(C), pages 264-277.
    10. Alfiyatul Qomariyah & Phuoc-Thien Nguyen & Wann-Yih Wu & Vinh-Long Tran-Chi, 2022. "The Effects of Expatriate’s Personality and Cross-cultural Competence on Social Capital, Cross-cultural Adjustment, and Performance: The Context of Foreign-Owned Multinational Firms," SAGE Open, , vol. 12(3), pages 21582440221, September.
    11. Namho Chung & Inessa Tyan & Hee Chung Chung, 2017. "Social Support and Commitment within Social Networking Site in Tourism Experience," Sustainability, MDPI, vol. 9(11), pages 1-23, November.
    12. Gonzalo Luna-Cortés & Luis Miguel López-Bonilla & Jesús Manuel López-Bonilla, 2019. "The influence of social value and self-congruity on interpersonal connections in virtual social networks by Gen-Y tourists," PLOS ONE, Public Library of Science, vol. 14(6), pages 1-17, June.
    13. Selim, Hassan & Eid, Riyad & Agag, Gomaa & Shehawy, Yasser Moustafa, 2022. "Cross-national differences in travelers’ continuance of knowledge sharing in online travel communities," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    14. Blend Ibrahim & Ahmad Aljarah & Dima Sawaftah, 2021. "Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    15. Bo Wendy Gao & Chris Zhu & Hongmei Song & Ianthe M. Belisle Dempsey, 2022. "Interpreting the perceptions of authenticity in virtual reality tourism through postmodernist approach," Information Technology & Tourism, Springer, vol. 24(1), pages 31-55, March.
    16. Kim, Myung Ja & Lee, Choong-Ki & Bonn, Mark, 2017. "Obtaining a better understanding about travel-related purchase intentions among senior users of mobile social network sites," International Journal of Information Management, Elsevier, vol. 37(5), pages 484-496.
    17. Sri Handayani & Suharnomo Suharnomo & Edy Rahardja, 2022. "Transactional Leadership, Well-Being Support, OCB-Altruism, and Employee Performance: Testing Their Relationship," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 24(2), pages 70-88, December.

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