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Learning and knowledge transfer processes in a mega-events context: The case of the 2011 Rugby World Cup

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  • Werner, Kim
  • Dickson, Geoff
  • Hyde, Kenneth F.

Abstract

The study explores the impact of the 2011 Rugby World Cup on knowledge transfer processes among organisations in two regional tourism networks in New Zealand. The first network comprises organisations within the Auckland region (intra-regionally); the second comprises regional tourism organisations across New Zealand (inter-regionally). Interviews and documentary evidence are gathered before and after the event, from 35 representative organisations. Findings indicate organisations in both networks acquired valuable knowledge that may facilitate the attraction and organisation of future events, and enhance operational processes. The most common channels of knowledge transfer operated at the firm level and included imitation/demonstration/observation, inter-firm collaboration, and document exchange. Levels of knowledge transfer were higher intra-regionally than inter-regionally. A model is developed that explains the knowledge transfer channels utilized in a mega-events context. The study highlights the value of knowledge-sharing in tourism networks, and the role that a mega-event can play in fostering knowledge-sharing.

Suggested Citation

  • Werner, Kim & Dickson, Geoff & Hyde, Kenneth F., 2015. "Learning and knowledge transfer processes in a mega-events context: The case of the 2011 Rugby World Cup," Tourism Management, Elsevier, vol. 48(C), pages 174-187.
    • Handle: RePEc:eee:touman:v:48:y:2015:i:c:p:174-187
    DOI: 10.1016/j.tourman.2014.11.003
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    References listed on IDEAS

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    1. Elisabeth Brauner & Albrecht Becker, 2006. "Knowledge Management in Interaction: Transactive Knowledge Systems and the Management of Knowledge," Palgrave Macmillan Books, in: Birgit Renzl & Kurt Matzler & Hans Hinterhuber (ed.), The Future of Knowledge Management, chapter 3, pages 62-81, Palgrave Macmillan.
    2. Ikujiro Nonaka, 1994. "A Dynamic Theory of Organizational Knowledge Creation," Organization Science, INFORMS, vol. 5(1), pages 14-37, February.
    3. Lei, David & Slocum, John W. & Pitts, Robert A., 1997. "Building cooperative advantage: Managing strategic alliances to promote organizational learning," Journal of World Business, Elsevier, vol. 32(3), pages 203-223, October.
    4. da Fontoura Costa, Luciano & Baggio, Rodolfo, 2009. "The web of connections between tourism companies: Structure and dynamics," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 388(19), pages 4286-4296.
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    Cited by:

    1. Liu, Chih-Hsing Sam, 2018. "Examining social capital, organizational learning and knowledge transfer in cultural and creative industries of practice," Tourism Management, Elsevier, vol. 64(C), pages 258-270.
    2. Werner, Kim & Dickson, Geoff, 2018. "Coworker knowledge sharing and peer learning among elite footballers: Insights from German Bundesliga players," Sport Management Review, Elsevier, vol. 21(5), pages 596-611.
    3. Fotiadis, Anestis & Williams, Russell Blair, 2017. "“TiCoSa” a 3d matrix conceptual model to investigate visitors’ perceptions in an athletic event," MPRA Paper 90638, University Library of Munich, Germany, revised 17 Apr 2017.
    4. Perna Fernando & Custódio Maria João & Oliveira Vanessa, 2019. "Local Communities and Sport Activities Expenditures and Image: Residents’ Role in Sustainable Tourism and Recreation," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 9(1), pages 49-59, May.

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