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The adoption of websites by nonprofits and the impact on society

Author

Listed:
  • McMahon, Dave
  • Seaman, Samuel
  • Lemley, David A.

Abstract

An analysis is done on a sample of 1691 nonprofit organizations from division 5 of the census. The adoption rate of websites and the choice of website type by size of the organization are examined. The overall rate of adoption is far less than expected. A resource allocation view among those who have a website suggests that small organizations appear to be using their resources suboptimally compared to the larger organizations. Possible explanations of this are offered. Based upon the findings concerning growth, an improved path for success and its implications for nonprofits are discussed.

Suggested Citation

  • McMahon, Dave & Seaman, Samuel & Lemley, David A., 2015. "The adoption of websites by nonprofits and the impact on society," Technology in Society, Elsevier, vol. 42(C), pages 1-8.
    • Handle: RePEc:eee:teinso:v:42:y:2015:i:c:p:1-8
    DOI: 10.1016/j.techsoc.2015.01.001
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    References listed on IDEAS

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    1. Robert D. Dewar & Jane E. Dutton, 1986. "The Adoption of Radical and Incremental Innovations: An Empirical Analysis," Management Science, INFORMS, vol. 32(11), pages 1422-1433, November.
    2. Birger Wernerfelt, 1984. "A resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 171-180, April.
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