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Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations

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  • Capatina, Alexandru
  • Kachour, Maher
  • Lichy, Jessica
  • Micu, Adrian
  • Micu, Angela-Eliza
  • Codignola, Federica

Abstract

The increasing use of Artificial Intelligence (AI) in Social Media Marketing (SMM) triggered the need for this research to identify and further analyze such expectations of potential users of an AI-based software for Social Media Marketing; a software that will be developed in the next two years, based on its future capabilities.

Suggested Citation

  • Capatina, Alexandru & Kachour, Maher & Lichy, Jessica & Micu, Adrian & Micu, Angela-Eliza & Codignola, Federica, 2020. "Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations," Technological Forecasting and Social Change, Elsevier, vol. 151(C).
    • Handle: RePEc:eee:tefoso:v:151:y:2020:i:c:s0040162519310613
    DOI: 10.1016/j.techfore.2019.119794
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    Cited by:

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    2. Nazir, Sajjad & Khadim, Sahar & Ali Asadullah, Muhammad & Syed, Nausheen, 2023. "Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach," Technology in Society, Elsevier, vol. 72(C).
    3. Mostaghel, Rana & Oghazi, Pejvak & Parida, Vinit & Sohrabpour, Vahid, 2022. "Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends," Journal of Business Research, Elsevier, vol. 146(C), pages 134-145.
    4. Fredström, Ashkan & Parida, Vinit & Wincent, Joakim & Sjödin, David & Oghazi, Pejvak, 2022. "What is the Market Value of Artificial Intelligence and Machine Learning? The Role of Innovativeness and Collaboration for Performance," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    5. Cheah, Jun-Hwa & Lim, Xin-Jean & Ting, Hiram & Liu, Yide & Quach, Sara, 2022. "Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    6. Micu, Adrian & Capatina, Alexandru & Cristea, Dragos Sebastian & Munteanu, Dan & Micu, Angela-Eliza & Sarpe, Daniela Ancuta, 2022. "Assessing an on-site customer profiling and hyper-personalization system prototype based on a deep learning approach," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    7. Syed Far Abid Hossain & Zhao Xi & Mohammad Nurunnabi & Khalid Hussain, 2020. "Ubiquitous Role of Social Networking in Driving M-Commerce: Evaluating the Use of Mobile Phones for Online Shopping and Payment in the Context of Trust," SAGE Open, , vol. 10(3), pages 21582440209, July.
    8. Loureiro, Sandra Maria Correia & Guerreiro, João & Tussyadiah, Iis, 2021. "Artificial intelligence in business: State of the art and future research agenda," Journal of Business Research, Elsevier, vol. 129(C), pages 911-926.
    9. Alabed, Amani & Javornik, Ana & Gregory-Smith, Diana, 2022. "AI anthropomorphism and its effect on users' self-congruence and self–AI integration: A theoretical framework and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 182(C).

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