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Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends

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  • Mostaghel, Rana
  • Oghazi, Pejvak
  • Parida, Vinit
  • Sohrabpour, Vahid

Abstract

Increased digitalization enabled innovation and practical examples from the retail industry have captured the attention of marketing scholars, with rapid development in the academic field. The pace of change has significantly accelerated during the Covid-19 crisis. In seeking to (1) investigate the unique characteristics of digitalization enabled retail business model innovation, (2) understand how does digitalization influences changes to the retail business model innovation dimensions, and (3) identify the areas for future research related to retail business model innovation, this study systematically reviews the literature. Employing four databases, a sample of 170 articles were chosen. Based on bibliometric and network analysis and visualization, the major researchers, articles, and topics were rigorously identified. Finally, the results revealed the unaddressed issues in this research area. The study ends with theoretical and managerial implications.

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  • Mostaghel, Rana & Oghazi, Pejvak & Parida, Vinit & Sohrabpour, Vahid, 2022. "Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends," Journal of Business Research, Elsevier, vol. 146(C), pages 134-145.
    • Handle: RePEc:eee:jbrese:v:146:y:2022:i:c:p:134-145
    DOI: 10.1016/j.jbusres.2022.03.072
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    4. Junghee Han, 2023. "Servitization Process Analysis: A Case Study of Automotive Headrest Manufacturing," Sustainability, MDPI, vol. 15(20), pages 1-17, October.
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    6. Feliciano-Cestero, María M. & Ameen, Nisreen & Kotabe, Masaaki & Paul, Justin & Signoret, Mario, 2023. "Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization," Journal of Business Research, Elsevier, vol. 157(C).
    7. Grijalvo, Mercedes & García-Wang, Carmen, 2023. "Sustainable business model for climate finance. Key drivers for the commercial banking sector," Journal of Business Research, Elsevier, vol. 155(PB).
    8. Marti, Luisa & Puertas, Rosa, 2023. "Analysis of European competitiveness based on its innovative capacity and digitalization level," Technology in Society, Elsevier, vol. 72(C).
    9. Kordestani, Arash & Oghazi, Pejvak & Mostaghel, Rana, 2023. "Smart contract diffusion in the pharmaceutical blockchain: the battle of counterfeit drugs," Journal of Business Research, Elsevier, vol. 158(C).
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    11. Munir Majdalawieh & Shafaq Khan, 2022. "Building an Integrated Digital Transformation System Framework: A Design Science Research, the Case of FedUni," Sustainability, MDPI, vol. 14(10), pages 1-20, May.

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