The Role of Machine Learning in Digital Marketing
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DOI: 10.1177/21582440211050394
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- Hasan Beyari & Hatem Garamoun, 2022. "The Effect of Artificial Intelligence on End-User Online Purchasing Decisions: Toward an Integrated Conceptual Framework," Sustainability, MDPI, vol. 14(15), pages 1-17, August.
- Ravneet Kaur & Rajesh Singh & Anita Gehlot & Neeraj Priyadarshi & Bhekisipho Twala, 2022. "Marketing Strategies 4.0: Recent Trends and Technologies in Marketing," Sustainability, MDPI, vol. 14(24), pages 1-17, December.
- Honglin Xiong & Chongjun Fan & Hongmin Chen & Yun Yang & Collins Opoku ANTWI & Xiaomao Fan, 2022. "A Novel Approach to Air Passenger Index Prediction: Based on Mutual Information Principle and Support Vector Regression Blended Model," SAGE Open, , vol. 12(1), pages 21582440211, January.
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Keywords
AI; deep learning; digital marketing; machine learning;All these keywords.
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