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Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices

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  • El-Kassar, Abdul-Nasser
  • Singh, Sanjay Kumar

Abstract

Faced with internal and external pressure to adapt and implement environmental friendly business activities, it is becoming crucial for firms to identify practices that enhance their competitive advantage, economic, and environmental performance. Green innovation, green technologies, and the implementation of green supply chain management are examples of such practices. Green innovation and the adoption of the combination of green product innovation and green process innovation involve reduction in consumption of energy and pollution emission, recycling of wastes, sustainable utilization of resources, and green product designs.

Suggested Citation

  • El-Kassar, Abdul-Nasser & Singh, Sanjay Kumar, 2019. "Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 483-498.
    • Handle: RePEc:eee:tefoso:v:144:y:2019:i:c:p:483-498
    DOI: 10.1016/j.techfore.2017.12.016
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