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How are corporate ventures evaluated and selected?

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  • Masucci, Monica
  • Parker, Simon C.
  • Brusoni, Stefano
  • Camerani, Roberto

Abstract

This study provides a fine-grained analysis of the decision-making process and criteria underling the evaluation and selection of nascent corporate ventures. By integrating a small sample case-based analysis and the examination of a longitudinal dataset comprising 14 years of archival data, it explores the selection and funding process of early-stage entrepreneurial initiatives supported by the internal corporate venture unit of a major energy company. Its findings extend prior conceptualizations of the internal venture selection process, uncovering differences in the relevance of the criteria used to evaluate ventures at different stages.

Suggested Citation

  • Masucci, Monica & Parker, Simon C. & Brusoni, Stefano & Camerani, Roberto, 2021. "How are corporate ventures evaluated and selected?," Technovation, Elsevier, vol. 99(C).
    • Handle: RePEc:eee:techno:v:99:y:2021:i:c:s0166497218307958
    DOI: 10.1016/j.technovation.2020.102126
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