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The IOC and the doping issue—An institutional discursive approach to organizational identity construction

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  • Wagner, Ulrik
  • Pedersen, Kasper Møller

Abstract

To show why the 1998 doping scandals led to the establishment of the World Anti-Doping Agency, this paper investigates how the IOC has created its organizational identity once confronted with the emergence of doping in sport. The paper endorses a new institutional understanding of organizations, which is combined with a critical discourse analytical framework. Through a systematic reading of the Olympic Review between 1960 and 2003 four main anti-doping discourses are outlined: health scientific, ethical, legal and educational discourses construct the meaning-providing horizon of IOC anti-doping commitment. The 1988 Ben Johnson doping incident is crucial for the understanding of the organizational changes occurring 10 years later. Immediately following the Seoul Olympic Games the IOC applies a warfare genre, which frames anti-doping as a declaration of war and constructs a narrative of the IOC as leading a successful battle against doping. The 1998 doping scandals reveal the opposite. Subsequently, WADA can be labelled IOC's institutionalization failure.

Suggested Citation

  • Wagner, Ulrik & Pedersen, Kasper Møller, 2014. "The IOC and the doping issue—An institutional discursive approach to organizational identity construction," Sport Management Review, Elsevier, vol. 17(2), pages 160-173.
    • Handle: RePEc:eee:spomar:v:17:y:2014:i:2:p:160-173
    DOI: 10.1016/j.smr.2013.05.001
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    References listed on IDEAS

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    Cited by:

    1. Henk E. Meier & Marcel Reinold, 2018. "Immunizing Inefficient Field Frames for Mitigating Social Problems: The Institutional Work Behind the Technocratic Antidoping System," SAGE Open, , vol. 8(2), pages 21582440187, June.

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