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Behavioral consequences of money: When the automated teller machine reduces helping behavior

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  • Guéguen, Nicolas
  • Jacob, Céline

Abstract

Previous research found that the reminders about money increase social distance and solitary activity. In two studies conducted in field settings, the helping behavior of participants was observed. Passersby that just handled or not money at an automated teller machine were asked to participate in a short survey (Study 1) or have the opportunity to warn a female-confederate walking ahead of him/her that she dropped something on the ground (Study 2). In both studies, it was found that handling money several seconds earlier was associated with a decrease in helping behavior.

Suggested Citation

  • Guéguen, Nicolas & Jacob, Céline, 2013. "Behavioral consequences of money: When the automated teller machine reduces helping behavior," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 47(C), pages 103-104.
    • Handle: RePEc:eee:soceco:v:47:y:2013:i:c:p:103-104
    DOI: 10.1016/j.socec.2013.09.004
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    References listed on IDEAS

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    1. Kouchaki, Maryam & Smith-Crowe, Kristin & Brief, Arthur P. & Sousa, Carlos, 2013. "Seeing green: Mere exposure to money triggers a business decision frame and unethical outcomes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 121(1), pages 53-61.
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    2. Champniss, Guy & Wilson, Hugh N. & Macdonald, Emma K. & Dimitriu, Radu, 2016. "No I won't, but yes we will: Driving sustainability-related donations through social identity effects," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 317-326.
    3. Ahmet Ekici & Aminreza Shiri, 2018. "The message in the box: how exposure to money affects charitable giving," Marketing Letters, Springer, vol. 29(2), pages 137-149, June.
    4. Chan, Ho Fai & Moy, Naomi & Schaffner, Markus & Torgler, Benno, 2021. "The effects of money saliency and sustainability orientation on reward based crowdfunding success," Journal of Business Research, Elsevier, vol. 125(C), pages 443-455.

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    Keywords

    Inducing method; Money; Altruism;
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