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Improving interface congruence between manufacturing and marketing in industrial-product manufacturers

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Author Info
Rho, Boo-Ho
Hahm, Yong-Seok
Yu, Yung-Mok
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File URL: http://www.sciencedirect.com/science/article/B6VF8-460R3XN-5/2/6c4973fa29fb81bbe86bb3a70cca97d9
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Article provided by Elsevier in its journal International Journal of Production Economics.

Volume (Year): 37 (1994)
Issue (Month): 1 (November)
Pages: 27-40
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Handle: RePEc:eee:proeco:v:37:y:1994:i:1:p:27-40

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  1. Rui Soucasaux Sousa, 1998. "The Interface Between Marketing And Manufacturing: A Strategic And Functional Perspective," Documentos de Trabalho em Gestão (Working Papers in Management) 01, Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto). [Downloadable!]
  2. Cristina Giménez & Eva Ventura, 2003. "Logistics-production, Logistics-marketing and External Integration: Their Impact on Performance," Economics Working Papers 657, Department of Economics and Business, Universitat Pompeu Fabra. [Downloadable!]
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