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The Interface Between Marketing And Manufacturing: A Strategic And Functional Perspective

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Author Info
Rui Soucasaux Sousa () (Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto))
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File URL: http://dspace.feg.porto.ucp.pt:8080/dspace/bitstream/2386/83/1/WP-98-001.pdf
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Paper provided by Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto) in its series Documentos de Trabalho em Gestão (Working Papers in Management) with number 01.

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Length: 12 pages
Date of creation: Jan 1998
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Handle: RePEc:cap:mpaper:011998

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  1. Whybark, D. Clay, 1994. "Marketing's influence on manufacturing practices," International Journal of Production Economics, Elsevier, vol. 37(1), pages 41-50, November. [Downloadable!] (restricted)
  2. Kahn, Kenneth B. & Mentzer, John T., 1994. "Norms that distinguish between marketing and manufacturing," Journal of Business Research, Elsevier, vol. 30(2), pages 111-118, June. [Downloadable!] (restricted)
  3. Lichtenthal, J. David & Wilson, David T., 1992. "Becoming market oriented," Journal of Business Research, Elsevier, vol. 24(3), pages 191-207, May. [Downloadable!] (restricted)
  4. Rho, Boo-Ho & Hahm, Yong-Seok & Yu, Yung-Mok, 1994. "Improving interface congruence between manufacturing and marketing in industrial-product manufacturers," International Journal of Production Economics, Elsevier, vol. 37(1), pages 27-40, November. [Downloadable!] (restricted)
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This page was last updated on 2009-12-14.

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