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Considerations in the diffusion of a public traffic app for Metro Manila

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  • Yujuico, Emmanuel

Abstract

The proliferation of apps enabling motorists to access traffic information on the move introduces several intriguing possibilities for transportation authorities. In the expectation that public demand for these apps will increase as both road traffic and smartphone ownership rise, these tools invite consideration alongside other traffic management tools. Traffic app-specific considerations include increased motorist interactivity, consumer technology diffusion, and institutional factors affecting the rollout of e-government initiatives. This article uses the introduction of the MMDA Traffic Navigator—a Manila-based, publicly developed traffic app—to illustrate these considerations. Additionally, app usage among residents of nearby cities constituting Manila’s extended metropolitan region is considered. These considerations are subsequently classified using a 4E framework under economy, effectiveness, efficiency, and equity to inform other authorities’ efforts to either incorporate traffic apps into overall transport planning or even take the initiative in developing them.

Suggested Citation

  • Yujuico, Emmanuel, 2015. "Considerations in the diffusion of a public traffic app for Metro Manila," Journal of Transport Geography, Elsevier, vol. 42(C), pages 48-56.
    • Handle: RePEc:eee:jotrge:v:42:y:2015:i:c:p:48-56
    DOI: 10.1016/j.jtrangeo.2014.11.001
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    Cited by:

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    2. Yuhui Guo & Zhiwei Tang & Jie Guo, 2020. "Could a Smart City Ameliorate Urban Traffic Congestion? A Quasi-Natural Experiment Based on a Smart City Pilot Program in China," Sustainability, MDPI, vol. 12(6), pages 1-19, March.
    3. Uğur Baç, 2020. "An Integrated SWARA-WASPAS Group Decision Making Framework to Evaluate Smart Card Systems for Public Transportation," Mathematics, MDPI, vol. 8(10), pages 1-24, October.

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