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Shedding light on sharing ECONOMY and new materialist consumption: An empirical approach

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  • Alonso-Almeida, María del Mar
  • Perramon, Jordi
  • Bagur-Femenías, Llorenç

Abstract

In the last decade, the sharing economy has emerged as a business model that improves the use of goods, uses fewer resources than traditional markets, increases social interactions and promotes more responsible and environmentally friendly consumption. This has led various authors to propose that the sharing economy could be a business model that will change consumers’ relationship to objects and the materialistic lifestyle. This exploratory research is, to the best of our knowledge, the first to specifically identify a new consumer materialism with the sharing economy. To this end, a survey was conducted among 384 participants in the sharing economy, identifying not only the drivers of the new materialism but also their impact on consumption.

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  • Alonso-Almeida, María del Mar & Perramon, Jordi & Bagur-Femenías, Llorenç, 2020. "Shedding light on sharing ECONOMY and new materialist consumption: An empirical approach," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    • Handle: RePEc:eee:joreco:v:52:y:2020:i:c:s0969698919304734
    DOI: 10.1016/j.jretconser.2019.101900
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    References listed on IDEAS

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    2. María del Mar Alonso‐Almeida & José Miguel Rodríguez‐Antón & Llorenç Bagur‐Femenías & Jordi Perramon, 2020. "Sustainable development and circular economy: The role of institutional promotion on circular consumption and market competitiveness from a multistakeholder engagement approach," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2803-2814, September.
    3. Stella Yiyan Li & Antje R. H. Graul & John Jianjun Zhu, 2024. "Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 164-195, January.
    4. Pedro Hinojo & David Suárez & Begoña García-Mariñoso, 2022. "Drivers of Consumer Participation in Online Second-Hand Transactions," Sustainability, MDPI, vol. 14(7), pages 1-13, April.
    5. Cristina Pérez-Pérez & Diana Benito-Osorio & Susana María García Moreno, 2021. "Mergers and Acquisitions within the Sharing Economy: Placing All the Players on the Board," Sustainability, MDPI, vol. 13(2), pages 1-21, January.
    6. Andrei Boar & Ramon Bastida & Frederic Marimon, 2020. "A Systematic Literature Review. Relationships between the Sharing Economy, Sustainability and Sustainable Development Goals," Sustainability, MDPI, vol. 12(17), pages 1-14, August.
    7. Valeria Andreoni, 2020. "The Trap of Success: A Paradox of Scale for Sharing Economy and Degrowth," Sustainability, MDPI, vol. 12(8), pages 1-17, April.
    8. Khalek, Sk Abu & Chakraborty, Anirban, 2022. "“I like to use but do not wish to own†: Exploring the role of de-ownership orientation in the adoption of access-based services," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    9. Xufeng Liu & Hongmin Chen, 2020. "Sharing Economy: Promote Its Potential to Sustainability by Regulation," Sustainability, MDPI, vol. 12(3), pages 1-13, January.
    10. Moon, Moin Ahmad & Faheem, Shakeeb & Farooq, Amna, 2022. "I, me, and my everything: Self conceptual traits and compulsive buying behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    11. Prieto, Marc & Stan, Valentina & Baltas, George, 2022. "New insights in Peer-to-Peer carsharing and ridesharing participation intentions: Evidence from the “provider-user†perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    12. Agnieszka Niezgoda & Klaudyna Kowalska, 2020. "Sharing Economy and Lifestyle Changes, as Exemplified by the Tourism Market," Sustainability, MDPI, vol. 12(13), pages 1-19, July.
    13. Cristina Pérez-Pérez & Diana Benito-Osorio & Susana María García-Moreno & Andrés Martínez-Fernández, 2021. "Is Sharing a Better Alternative for the Planet? The Contribution of Sharing Economy to Sustainable Development Goals," Sustainability, MDPI, vol. 13(4), pages 1-16, February.

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