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The role of design in the future of digital channels: Conceptual insights and future research directions

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  • Straker, Karla
  • Wrigley, Cara
  • Rosemann, Michael

Abstract

In the past channel literature has looked to other disciplines in developing and refining their theories, models and methods in order to evolve the field. This paper traces such history and highlights the substantial changes caused by the digital age. In light of this, the inclusion of design theory into future channel management is presented to overcome existing concerns.

Suggested Citation

  • Straker, Karla & Wrigley, Cara & Rosemann, Michael, 2015. "The role of design in the future of digital channels: Conceptual insights and future research directions," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 133-140.
    • Handle: RePEc:eee:joreco:v:26:y:2015:i:c:p:133-140
    DOI: 10.1016/j.jretconser.2015.06.004
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    References listed on IDEAS

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    Cited by:

    1. Straker, Karla & Wrigley, Cara, 2016. "Designing an emotional strategy: Strengthening digital channel engagements," Business Horizons, Elsevier, vol. 59(3), pages 339-346.
    2. Willems, Kim & Smolders, Annelien & Brengman, Malaika & Luyten, Kris & Schöning, Johannes, 2017. "The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 228-242.
    3. Reydet, Sabine & Carsana, Laurence, 2017. "The effect of digital design in retail banking on customers’ commitment and loyalty: The mediating role of positive affect," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 132-138.

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