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Who spends more online? The influence of time, usage variety, and privacy concern on online spending

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  • Akhter, Syed H.

Abstract

The paper tests the influence of adoption time, online time, usage variety, and privacy concern on online spending. Findings support the hypothesis that online time, adoption time, and usage variety, the three dimensions of Internet usage experience, have a positive and significant influence on the amount of money consumers spend online, and privacy concern has a negative and significant influence. The control variables included in the model are gender, age, education, and income. Gender, age, and education did not influence online spending. However, income has a significant effect on online spending. Theoretical and strategic implications and recommendations for future research are presented.

Suggested Citation

  • Akhter, Syed H., 2012. "Who spends more online? The influence of time, usage variety, and privacy concern on online spending," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 109-115.
    • Handle: RePEc:eee:joreco:v:19:y:2012:i:1:p:109-115
    DOI: 10.1016/j.jretconser.2011.10.002
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    References listed on IDEAS

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    2. Borges, Adilson & Herter, Márcia Maurer & Chebat, Jean-Charles, 2015. "“It was not that long!†: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 96-106.
    3. Kwarteng Michael Adu & Pilik Michal, 2016. "Exploring Consumers’ Propensity For Online Shopping In A Developing Country: A Demographic Perspective," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 4(1), pages 90-103, June.
    4. Wang, Lu-Yao & Hu, Hai-Hua & Wang, Le & Qin, Jian-Qun, 2022. "Privacy assurances and social sharing in social commerce: The mediating role of threat-coping appraisals," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    5. Matea Matic & Katija Vojvodic, 2014. "Customer-Perceived Insecurity of Online Shopping Environment," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 59-65.
    6. Katija Vojvodic & Matea Matic, 2012. "Online Purchasing Intentions of Croatian Customers," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(6), pages 1-9, December.
    7. Torsten J. Gerpott & Sandra Thomas & Michael Weichert, 2014. "Usage of established and novel mobile communication services: Substitutional, independent or complementary?," Information Systems Frontiers, Springer, vol. 16(3), pages 491-507, July.
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