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Managing ambidexterity in creative industries: A survey

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  • Wu, Yuanyuan
  • Wu, Shikui

Abstract

This paper reviews and synthesizes the research on how creative industry organizations (CIOs) achieve alignment ambidexterity and adaptability ambidexterity. This survey highlights the dominance of the contextual approach among CIOs, which arises through practices and processes of internal orientation and external engagement. The survey suggests promising areas for future research in clarifying the contingency factors through which various ambidexterity solutions are adopted in CIOs. These contingency factors include different forms of ambidexterity, concerns about paradoxical tensions, and industrial characteristics. These findings have useful implications for other economic sectors. The paper argues for an enriched ambidexterity research agenda in which creative industries deserve greater attention.

Suggested Citation

  • Wu, Yuanyuan & Wu, Shikui, 2016. "Managing ambidexterity in creative industries: A survey," Journal of Business Research, Elsevier, vol. 69(7), pages 2388-2396.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:7:p:2388-2396
    DOI: 10.1016/j.jbusres.2015.10.008
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    4. Cong Cheng & Liebing Cao & Huihui Zhong & Yining He & Jiahong Qian, 2019. "The Influence of Leader Encouragement of Creativity on Innovation Speed: Findings from SEM and fsQCA," Sustainability, MDPI, vol. 11(9), pages 1-17, May.
    5. David B. Audretsch & Maribel Guerrero, 2023. "Is ambidexterity the missing link between entrepreneurship, management, and innovation?," The Journal of Technology Transfer, Springer, vol. 48(6), pages 1891-1918, December.
    6. Cegarra-Navarro, Juan Gabriel & Papa, Armando & Garcia-Perez, Alexeis & Fiano, Fabio, 2019. "An open-minded strategy towards eco-innovation: A key to sustainable growth in a global enterprise," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
    7. Stocker, Volker & Whalley, Jason, 2019. "Who replies to consultations, and what do they say? The case of broadband universal service in the UK," Telecommunications Policy, Elsevier, vol. 43(8), pages 1-1.
    8. Joanna Radomska & Przemysław Wołczek, 2020. "Integrative Perspective on Ambidexterity, Creativity and Networking: Literature Overview," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 31-49.
    9. Krause-Söhner, Elena & Roth, Angela & Schaller, Christian, 2022. "Multifaceted and even contradictory? Impulses to push efficiency and innovativeness and the dynamic role of ambiguity in context of a German university," Journal of Business Research, Elsevier, vol. 147(C), pages 258-277.
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