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The evaluation of university inventions: Judging a book by its cover?

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  • Dolmans, Sharon A.M.
  • Shane, Scott
  • Jankowski, Joseph
  • Reymen, Isabelle M.M.J.
  • Romme, A. Georges L.

Abstract

This study examines the influence of inventor appearance on how technology licensing officers perceive the commercial potential of new university inventions. An experiment with technology licensing officers at Carnegie I research universities in the United States serves to manipulate inventor appearance in otherwise identical invention disclosures. The experiment reveals that licensing officers perceive inventions by more attractive inventors (inventors with a professional appearance) to have more commercial potential. These findings have several critical implications for university technology commercialization.

Suggested Citation

  • Dolmans, Sharon A.M. & Shane, Scott & Jankowski, Joseph & Reymen, Isabelle M.M.J. & Romme, A. Georges L., 2016. "The evaluation of university inventions: Judging a book by its cover?," Journal of Business Research, Elsevier, vol. 69(11), pages 4998-5001.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:4998-5001
    DOI: 10.1016/j.jbusres.2016.04.070
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    Cited by:

    1. S. A. M. Dolmans & B. Walrave & S. Read & N. Stijn, 2022. "Knowledge transfer to industry: how academic researchers learn to become boundary spanners during academic engagement," The Journal of Technology Transfer, Springer, vol. 47(5), pages 1422-1450, October.
    2. Brown, Austin R. & Wood, Matthew S. & Scheaf, David J., 2022. "Discovery sells, but who’s buying? An empirical investigation of entrepreneurs’ technology license decisions," Journal of Business Research, Elsevier, vol. 144(C), pages 403-415.

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