A model of buyer regret: Selected prepurchase and postpurchase antecedents with consequences for the brand and the channel
AbstractThis research examines how two prepurchase stages of the buyer decision process-information search and alternative evaluation-and two postpurchase stages-evaluation of product and service attributes-influence buyer regret. The study extends prior consequences of regret to include purchase intentions toward both brand and the channel. Tested in a field sample of luxury automobile purchasers, results show that higher information search and alternative evaluation lead to more buyer regret; lower evaluations of service (but not product) attributes lead to more regret; and regret's consequences include reduced intentions to repurchase either the brand or from the dealership. Buyers who switch brands experience more regret than buyers who did not switch brands.
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 60 (2007)
Issue (Month): 12 (December)
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Web page: http://www.elsevier.com/locate/jbusres
Regret Switching Satisfaction Services Repurchase intentions External search;
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