Using an artificial neural network trained with a genetic algorithm to model brand share
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 57 (2004)
Issue (Month): 1 (January)
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Web page: http://www.elsevier.com/locate/jbusres
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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- Ringle, Christian M. & Sarstedt, Marko & Schlittgen, Rainer & Taylor, Charles R., 2013. "PLS path modeling and evolutionary segmentation," Journal of Business Research, Elsevier, vol. 66(9), pages 1318-1324.
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