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Using an artificial neural network trained with a genetic algorithm to model brand share

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  • Fish, Kelly E.
  • Johnson, John D.
  • Dorsey, Robert E.
  • Blodgett, Jeffery G.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-45SHBJ9-1/2/5948f6a8369dabede26aa85b7fe75143
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 57 (2004)
    Issue (Month): 1 (January)
    Pages: 79-85

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    Handle: RePEc:eee:jbrese:v:57:y:2004:i:1:p:79-85

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    Web page: http://www.elsevier.com/locate/jbusres

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    References

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    1. David F. Midgley & Robert E. Marks & Lee G. Cooper, 1995. "Breeding Competitive Strategies," Working Papers 95-06-052, Santa Fe Institute.
    2. Rajeev Kohli & Ramesh Krishnamurti, 1987. "A Heuristic Approach to Product Design," Management Science, INFORMS, vol. 33(12), pages 1523-1533, December.
    3. P. V. (Sundar) Balakrishnan & Varghese S. Jacob, 1996. "Genetic Algorithms for Product Design," Management Science, INFORMS, vol. 42(8), pages 1105-1117, August.
    4. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    5. P. (Sundar) Balakrishnan & Martha Cooper & Varghese Jacob & Phillip Lewis, 1994. "A study of the classification capabilities of neural networks using unsupervised learning: A comparison withK-means clustering," Psychometrika, Springer, vol. 59(4), pages 509-525, December.
    6. Kohli, Rajeev & Krishnamurti, Ramesh, 1989. "Optimal product design using conjoint analysis: Computational complexity and algorithms," European Journal of Operational Research, Elsevier, vol. 40(2), pages 186-195, May.
    7. Patricia M. West & Patrick L. Brockett & Linda L. Golden, 1997. "A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice," Marketing Science, INFORMS, vol. 16(4), pages 370-391.
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    Cited by:
    1. Ringle, Christian M. & Sarstedt, Marko & Schlittgen, Rainer & Taylor, Charles R., 2013. "PLS path modeling and evolutionary segmentation," Journal of Business Research, Elsevier, vol. 66(9), pages 1318-1324.

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