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Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends: An Application to Modeling Retailer Reactions to Sales Trends

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Author Info
Oppewal, Harmen
Louviere, Jordan J.
Timmermans, Harry J. P.
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File URL: http://www.sciencedirect.com/science/article/B6V7S-41JTSRW-3/2/0254f153549dc809d92ead0a9cb814d5
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Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 50 (2000)
Issue (Month): 3 (December)
Pages: 245-257
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Handle: RePEc:eee:jbrese:v:50:y:2000:i:3:p:245-257

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Web page: http://www.elsevier.com/locate/jbusres

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