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Mirror, mirror on my phone: Drivers and consequences of selfie editing

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  • Fastoso, Fernando
  • González-Jiménez, Héctor
  • Cometto, Teresa

Abstract

We build on the limited research on selfie editing by studying novel drivers and consequences of it. We study the psychological self-conscious drivers self-esteem, body comparison with peers and models/celebrities, and cybervictimization. We also study social media addiction and life satisfaction as consequences of selfie-editing. We test our hypotheses using survey data gathered from a nationally representative sample of female teenagers in Uruguay (n = 233), a country with levels of internet penetration comparable to those of Germany and Singapore. Our findings suggest that low self-esteem and cybervictimization are positively associated with selfie editing. However, only body comparison tendencies with peers – rather than models or celebrities – lead to more selfie editing. Finally, we show that selfie editing is positively associated with social media addiction and negatively associated with life satisfaction, yet only for teens with higher body-image discrepancy.

Suggested Citation

  • Fastoso, Fernando & González-Jiménez, Héctor & Cometto, Teresa, 2021. "Mirror, mirror on my phone: Drivers and consequences of selfie editing," Journal of Business Research, Elsevier, vol. 133(C), pages 365-375.
    • Handle: RePEc:eee:jbrese:v:133:y:2021:i:c:p:365-375
    DOI: 10.1016/j.jbusres.2021.05.002
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    References listed on IDEAS

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