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Collaborating pivotal suppliers: Complementarities, flexibility, and standard communication between airline companies and travel agencies

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  • Yeh, Chien Chi
  • Ku, Edward C.S.
  • Ho, Ching Hua

Abstract

One of the main aims of travel agencies is to collaborate with airline companies in designing tourism products connectivity and timetable coordination. The objective of this study was to investigate how strategic collaboration between airline companies and travel agencies affects collaborative performance, particularly in terms of delivery quality and complementarities with supplier competencies.

Suggested Citation

  • Yeh, Chien Chi & Ku, Edward C.S. & Ho, Ching Hua, 2016. "Collaborating pivotal suppliers: Complementarities, flexibility, and standard communication between airline companies and travel agencies," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 92-101.
    • Handle: RePEc:eee:jaitra:v:55:y:2016:i:c:p:92-101
    DOI: 10.1016/j.jairtraman.2016.05.004
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    Cited by:

    1. Ku, Edward C.S., 2022. "Developing business process agility: Evidence from inter-organizational information systems of airlines and travel agencies," Journal of Air Transport Management, Elsevier, vol. 103(C).

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