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Concept mapping internal validity: A case of misconceived mapping?

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  • Péladeau, Normand
  • Dagenais, Christian
  • Ridde, Valéry

Abstract

Since the early 1990s, the concept mapping technique developed by William M. K. Trochim has been widely used by evaluators for program development and evaluation and proven to be an invaluable tool for evaluators and program planners. The technique combines qualitative and statistical analysis and is designed to help identify and prioritize the components, dimensions, and particularities of a given reality. The aim of this paper is to propose an alternative way of conducting the statistical analysis to make the technique even more useful and the results easier to interpret. We posit that some methodological choices made at the inception stage of the technique were ill informed, producing maps of participants’ points-of-view that were not optimal representations of their reality. Such a depiction resulted from the statistical analysis process by which multidimensional scaling (MDS) is being applied on the similarity matrix, followed by a hierarchical cluster analysis (HCA) on the Euclidian distances between statements as plotted on the resulting two-dimensional MDS map. As an alternative, we suggest that HCA should be performed first and MDS second, rather than the reverse. To support this proposal, we present three levels of argument: 1) a logical argument backed up by expert opinions on this issue; 2) statistical evidence of the superiority of our proposed approach and 3) the results of a social validation experiment.

Suggested Citation

  • Péladeau, Normand & Dagenais, Christian & Ridde, Valéry, 2017. "Concept mapping internal validity: A case of misconceived mapping?," Evaluation and Program Planning, Elsevier, vol. 62(C), pages 56-63.
    • Handle: RePEc:eee:epplan:v:62:y:2017:i:c:p:56-63
    DOI: 10.1016/j.evalprogplan.2017.02.005
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    References listed on IDEAS

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    1. Céline Mercier & Myra Piat & Normand Peladeau & Christian Dagenais, 2000. "An Application of Theory-Driven Evaluation to a Drop-In Youth Center," Evaluation Review, , vol. 24(1), pages 73-91, February.
    2. Sutherland, Stephanie & Katz, Steven, 2005. "Concept mapping methodology: A catalyst for organizational learning," Evaluation and Program Planning, Elsevier, vol. 28(3), pages 257-269, August.
    3. Trochim, William M. K., 1989. "Concept mapping : Soft science or hard art?," Evaluation and Program Planning, Elsevier, vol. 12(1), pages 87-110, January.
    4. Warren Torgerson, 1952. "Multidimensional scaling: I. Theory and method," Psychometrika, Springer;The Psychometric Society, vol. 17(4), pages 401-419, December.
    5. Christian Dagenais & Renée Pinard & Marjolaine St-Pierre & Mélodie Briand-Lamarche & Amina Kay Cantave & Normand Péladeau, 2016. "Using concept mapping to identify conditions that foster knowledge translation from the perspective of school practitioners," Research Evaluation, Oxford University Press, vol. 25(1), pages 70-78.
    6. Rosas, Scott R. & Camphausen, Lauren C., 2007. "The use of concept mapping for scale development and validation in evaluation," Evaluation and Program Planning, Elsevier, vol. 30(2), pages 125-135, May.
    7. Trochim, William M. K., 1989. "An introduction to concept mapping for planning and evaluation," Evaluation and Program Planning, Elsevier, vol. 12(1), pages 1-16, January.
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    Cited by:

    1. Ma, Jie & Tse, Ying Kei & Wang, Xiaojun & Zhang, Minhao, 2019. "Examining customer perception and behaviour through social media research – An empirical study of the United Airlines overbooking crisis," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 127(C), pages 192-205.
    2. Houle, Andrée-Anne & Besnard, Thérèse & Bérubé, Annie & Dagenais, Christian, 2018. "Factors that influence parent recruitment into prevention programs in early childhood: A concept map of parents', practitioners', and administrators' points of view," Children and Youth Services Review, Elsevier, vol. 85(C), pages 127-136.
    3. Loubna Belaid & Magalie Benoit & Navdeep Kaur & Azari Lili & Valery Ridde, 2020. "Population Health Intervention Implementation Among Migrants With Precarious Status in Montreal: Underlying Theory and Key Challenges," SAGE Open, , vol. 10(2), pages 21582440209, May.

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