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Consumer engagement in alternative energy--Can the regulators and suppliers be trusted?

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  • Mumford, John
  • Gray, David
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    Abstract

    The introduction of alternative energy requires collaboration between consumers, energy suppliers and regulators. A fundamental question is, will consumers engage with this agenda and, in particular, will they trust the institutions sufficiently to enable the collaborations that are needed. Present indications suggest that consumers have little trust in the established institutions and tend to reject such collaborations. This article presents two case studies which explore the way consumers, regulators and energy suppliers interact in relation to alternative energy projects. It analyses the inter-group interactions from the perspective of symbolic interactionism and discusses the aspects that undermine trust, leading to suggestions for improved trust.

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    Bibliographic Info

    Article provided by Elsevier in its journal Energy Policy.

    Volume (Year): 38 (2010)
    Issue (Month): 6 (June)
    Pages: 2664-2671

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    Handle: RePEc:eee:enepol:v:38:y:2010:i:6:p:2664-2671

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    Web page: http://www.elsevier.com/locate/enpol

    Related research

    Keywords: Trust Alternative energy Consumers;

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    Cited by:
    1. Ma, Guo & Andrews-Speed, Philip & Zhang, Jiandong, 2013. "Chinese consumer attitudes towards energy saving: The case of household electrical appliances in Chongqing," Energy Policy, Elsevier, vol. 56(C), pages 591-602.

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