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Motives behind willingness to pay for improving biodiversity in a water ecosystem: Economics, ethics and social psychology

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Author Info

  • Spash, Clive L.
  • Urama, Kevin
  • Burton, Rob
  • Kenyon, Wendy
  • Shannon, Peter
  • Hill, Gary

Abstract

This paper reports on empirical work extending the standard economic approach to valuation by including psychological and philosophical factors. More specifically a contingent valuation method survey was applied to biodiversity improvement while simultaneously assessing rights based beliefs, consequentialism and the theory of planned behaviour. The latter was assessed using measures of attitudes, subjective norms and perceptions of control over willingness to pay. The results show that standard socio-economic explanatory variables are far inferior to those of social psychology and philosophy, and that these factors offer a better understanding of the motives behind responses to contingent valuation. The implication is that alternative means of measuring an individual's pluralistic values should be taken into account in order to assess the validity and meaning of willingness to pay.

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Bibliographic Info

Article provided by Elsevier in its journal Ecological Economics.

Volume (Year): 68 (2009)
Issue (Month): 4 (February)
Pages: 955-964

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Handle: RePEc:eee:ecolec:v:68:y:2009:i:4:p:955-964

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Web page: http://www.elsevier.com/locate/ecolecon

Related research

Keywords: Environmental values Ecosystem services Attitude-behaviour modelling Preference theory;

References

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  1. Spash, Clive L. & Hanley, N, 1994. "Preferences, information and biodiversity preservation," MPRA Paper 38351, University Library of Munich, Germany.
  2. Ajzen, Icek & Brown, Thomas C. & Rosenthal, Lori H., 1996. "Information Bias in Contingent Valuation: Effects of Personal Relevance, Quality of Information, and Motivational Orientation," Journal of Environmental Economics and Management, Elsevier, vol. 30(1), pages 43-57, January.
  3. Spash, Clive L., 2000. "Ecosystems, contingent valuation and ethics: the case of wetland re-creation," Ecological Economics, Elsevier, vol. 34(2), pages 195-215, August.
  4. Clive L. Spash, 2000. "Ethical Motives and Charitable Contributions in Contingent Valuation: Empirical Evidence from Social Psychology and Economics," Environmental Values, White Horse Press, vol. 9(4), pages 453-479, November.
  5. Spash, Clive L., 2002. "Informing and forming preferences in environmental valuation: Coral reef biodiversity," Journal of Economic Psychology, Elsevier, vol. 23(5), pages 665-687, October.
  6. Arild Vatn, 2004. "Environmental Valuation and Rationality," Land Economics, University of Wisconsin Press, vol. 80(1), pages 1-18.
  7. O'Connor, Martin, 2000. "Pathways for environmental evaluation: a walk in the (Hanging) Gardens of Babylon," Ecological Economics, Elsevier, vol. 34(2), pages 175-193, August.
  8. Clive L. Spash, 2006. "Non-Economic Motivation for Contingent Values: Rights and Attitudinal Beliefs in the Willingness To Pay for Environmental Improvements," Land Economics, University of Wisconsin Press, vol. 82(4), pages 602-622.
  9. Pouta, Eija, 2004. "Attitude and belief questions as a source of context effect in a contingent valuation survey," Journal of Economic Psychology, Elsevier, vol. 25(2), pages 229-242, April.
  10. Kahneman, Daniel & Ritov, Ilana & Schkade, David A, 1999. "Economic Preferences or Attitude Expressions?: An Analysis of Dollar Responses to Public Issues," Journal of Risk and Uncertainty, Springer, vol. 19(1-3), pages 203-35, December.
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Citations

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Cited by:
  1. Stithou, Mavra & Hynes, Stephen & Hanley, Nick & Campbell, Danny, 2011. "Estimating the Value of Achieving ‘Good Ecological Status’ under the Water Framework Directive in the Boyne River Catchment: A Mixed Multinomial Logit Approach," Working Papers 148928, Socio-Economic Marine Research Unit, National University of Ireland, Galway.
  2. Mavra Stithou & Stephen Hynes & Nick Hanley & Danny Campbell, 2012. "Estimating the Value of Achieving “Good Ecological Status”in the Boyne River Catchmentin Ireland Using Choice Experiments," The Economic and Social Review, Economic and Social Studies, vol. 43(3), pages 397-422.
  3. Glenk, Klaus & Fischer, Anke, 2010. "Insurance, prevention or just wait and see? Public preferences for water management strategies in the context of climate change," Ecological Economics, Elsevier, vol. 69(11), pages 2279-2291, September.
  4. Vondolia, Godwin K., 2011. "What do respondents bring into contingent valuation? A comparison of monetary and labour payment vehicles," Working Papers in Economics 508, University of Gothenburg, Department of Economics.
  5. Ryan, Anthony M. & Spash, Clive L., 2011. "Is WTP an attitudinal measure? Empirical analysis of the psychological explanation for contingent values," Journal of Economic Psychology, Elsevier, vol. 32(5), pages 674-687.
  6. Lo, Alex Y. & Spash, Clive L., 2011. "Articulation of Plural Values in Deliberative Monetary Valuation: Beyond Preference Economisation and Moralisation," MPRA Paper 30002, University Library of Munich, Germany.
  7. Rosenberger, Randall S. & Needham, Mark D. & Morzillo, Anita T. & Moehrke, Caitlin, 2012. "Attitudes, willingness to pay, and stated values for recreation use fees at an urban proximate forest," Journal of Forest Economics, Elsevier, vol. 18(4), pages 271-281.
  8. Gibson, Fiona L. & Burton, Michael P., 2009. "Biased estimates in discrete choice models: the appropriate inclusion of psychometric data into the valuation of recycled wastewater," 2009 Conference (53rd), February 11-13, 2009, Cairns, Australia 47943, Australian Agricultural and Resource Economics Society.
  9. De Valck, Jeremy & Vlaeminck, Pieter & Liekens, Inge & Aertsens, Joris & Chen, Wendy & Vranken, Liesbet, 2012. "The sources of preference heterogeneity for nature restoration scenarios," Working Papers 146522, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
  10. Shabbar Jaffry & Alexandros Apostolakis, 2011. "Evaluating individual preferences for the British Museum," Journal of Cultural Economics, Springer, vol. 35(1), pages 49-75, February.
  11. Ressurreição, Adriana & Gibbons, James & Dentinho, Tomaz Ponce & Kaiser, Michel & Santos, Ricardo S. & Edwards-Jones, Gareth, 2011. "Economic valuation of species loss in the open sea," Ecological Economics, Elsevier, vol. 70(4), pages 729-739, February.
  12. Vondolia, Godwin Kofi & Eggert, Hakan & Navrud, Stale & Stage, Jesper, 2011. "What Do Respondents Bring to Contingent Valuation? A Comparison of Monetary and Labor Payment Vehicles," Discussion Papers dp-11-13-efd, Resources For the Future.
  13. Tisdell, Clem & Wilson, Clevo & Swarna Nantha, Hemanath, 2008. "Contingent valuation as a dynamic process," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(4), pages 1443-1458, August.
  14. Polyzou, E. & Jones, N. & Evangelinos, K.I. & Halvadakis, C.P., 2011. "Willingness to pay for drinking water quality improvement and the influence of social capital," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 40(1), pages 74-80, February.
  15. Halkos, George, 2012. "Assessing the economic value of protecting artificial lakes," MPRA Paper 39557, University Library of Munich, Germany.
  16. Anthony Ryan & Clive L Spash, 2008. "Measuring “Awareness of Environmental Consequences”: Two Scales and Two Interpretations," Socio-Economics and the Environment in Discussion (SEED) Working Paper Series 2008-10, CSIRO Sustainable Ecosystems.
  17. Rode, Julian & Gómez-Baggethun, Erik & Krause, Torsten, 2013. "Economic incentives for biodiversity conservation: What is the evidence for motivation crowding?," UFZ Discussion Papers 19/2013, Helmholtz Centre for Environmental Research (UFZ), Division of Social Sciences (ÖKUS).

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