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Competing in digital ecosystems

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  • Subramaniam, Mohan
  • Iyer, Bala
  • Venkatraman, Venkat

Abstract

Digital technologies are revolutionizing traditional interdependencies among businesses. As a result, managers have begun to recognize their business environments as digital ecosystems. For firms accustomed to framing their business environments as industries, this represents a significant shift in perspective—one that requires an understanding of fresh strategic initiatives necessary to compete in the digital era. In this article, we highlight what is new and different about digital ecosystems for firm strategy. We offer frameworks that explain how digital ecosystems provide firms with new sources of value and new avenues for growth. Two sets of underlying concepts govern these frameworks: (1) production and consumption ecosystems and (2) digital envelopes and product-in-use information. We introduce and elaborate upon these foundational concepts and highlight new strategic options for firms to compete in digital ecosystems.

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  • Subramaniam, Mohan & Iyer, Bala & Venkatraman, Venkat, 2019. "Competing in digital ecosystems," Business Horizons, Elsevier, vol. 62(1), pages 83-94.
    • Handle: RePEc:eee:bushor:v:62:y:2019:i:1:p:83-94
    DOI: 10.1016/j.bushor.2018.08.013
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    2. Culot, Giovanna & Orzes, Guido & Sartor, Marco & Nassimbeni, Guido, 2020. "The future of manufacturing: A Delphi-based scenario analysis on Industry 4.0," Technological Forecasting and Social Change, Elsevier, vol. 157(C).
    3. Nayak, Bishwajit & Bhattacharyya, Som Sekhar & Krishnamoorthy, Bala, 2021. "Explicating the role of emerging technologies and firm capabilities towards attainment of competitive advantage in health insurance service firms," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    4. Ziboud Van Veldhoven & Jan Vanthienen, 2022. "Digital transformation as an interaction-driven perspective between business, society, and technology," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 629-644, June.
    5. Zoppelletto, Alessia & Orlandi, Ludovico Bullini & Zardini, Alessandro & Rossignoli, Cecilia & Kraus, Sascha, 2023. "Organizational roles in the context of digital transformation: A micro-level perspective," Journal of Business Research, Elsevier, vol. 157(C).
    6. Murray, Alex & Kim, Dennie & Combs, Jordan, 2023. "The promise of a decentralized internet: What is Web3 and how can firms prepare?," Business Horizons, Elsevier, vol. 66(2), pages 191-202.
    7. Mohan Subramaniam, 2020. "Digital ecosystems and their implications for competitive strategy," Journal of Organization Design, Springer;Organizational Design Community, vol. 9(1), pages 1-10, December.
    8. Montealegre, Ramiro & Iyengar, Kishen, 2021. "Managing digital business platforms: A continued exercise in balancing renewal and refinement," Business Horizons, Elsevier, vol. 64(1), pages 51-59.
    9. Dilek Cetindamar & Mile Katic & Steve Burdon & Ayse Gunsel, 2021. "The Interplay among Organisational Learning Culture, Agility, Growth, and Big Data Capabilities," Sustainability, MDPI, vol. 13(23), pages 1-20, November.
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    12. Corina Pelau & Carmen Acatrinei, 2019. "The Paradox of Energy Consumption Decrease in the Transition Period towards a Digital Society," Energies, MDPI, vol. 12(8), pages 1-16, April.

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