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Risk, uncertainty and ambiguity amid Covid-19: A multi-national analysis of international travel intentions

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  • Williams, Allan M.
  • Chen, Jason Li
  • Li, Gang
  • Baláž, Vladimír

Abstract

This study analyses how Covid-19 shapes individuals' international tourism intentions in context of bounded rationality. It provides a novel analysis of risk which is disaggregated into tolerance/aversion of and competence to manage risks across three different aspects: general, domain (tourism) and situational (Covid-19). The impacts of risk are also differentiated from uncertainty and ambiguity. The empirical study is based on large samples (total = 8962) collected from the world's top five tourism source markets: China, USA, Germany, UK and France. Various risk factors show significant predictive powers of individual's intentions to defer international tourism plans amid Covid-19. Uncertainty and ambiguity intolerance is shown to lead to intentions to take holidays relatively sooner rather than delaying the holiday plans.

Suggested Citation

  • Williams, Allan M. & Chen, Jason Li & Li, Gang & Baláž, Vladimír, 2022. "Risk, uncertainty and ambiguity amid Covid-19: A multi-national analysis of international travel intentions," Annals of Tourism Research, Elsevier, vol. 92(C).
  • Handle: RePEc:eee:anture:v:92:y:2022:i:c:s0160738321002243
    DOI: 10.1016/j.annals.2021.103346
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    2. Walters, Gabby & Magor, Thomas & Kelly, Sarah & Wallin, Ann, 2022. "Cruising through a pandemic: Or not?," Annals of Tourism Research, Elsevier, vol. 97(C).
    3. Xiang, Keheng & Huang, Wei-Jue & Gao, Fan & Lai, Qin, 2022. "COVID-19 prevention in hotels: Ritualized host-guest interactions," Annals of Tourism Research, Elsevier, vol. 93(C).
    4. DeMaagd, Nathan & Fuleky, Peter & Burnett, Kimberly & Wada, Christopher, 2022. "Tourism water use during the COVID-19 shutdown," Annals of Tourism Research, Elsevier, vol. 97(C).
    5. Sainaghi, Ruggero & Chica-Olmo, Jorge, 2022. "The effects of location before and during COVID-19," Annals of Tourism Research, Elsevier, vol. 96(C).
    6. Chan, Elisa K., 2023. "Pandemic experience and locus of protection," Annals of Tourism Research, Elsevier, vol. 100(C).

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