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Substitution threat between Airbnb and hotels: Myth or reality?

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  • Sainaghi, Ruggero
  • Baggio, Rodolfo

Abstract

The rise of peer-to-peer accommodation platforms in the tourism and hospitality industry has created an interesting and growing debate around the threats of substitution between them and traditional hotels. Previous studies have provided contradictory findings. Here we address the issue by analyzing the degree of synchronization between the daily occupancy of hotels and that of Airbnb listings in Milan, Italy, over a period of four years. The findings show that the two series are widely desynchronized during the week, on workdays and trade-fair days, when hotels work prevalently within the business segment, and when Airbnb listings mainly accommodate leisure guests. By contrast, a partial synchronization (and therefore a potential substitution threat) is revealed during weekends and holidays.

Suggested Citation

  • Sainaghi, Ruggero & Baggio, Rodolfo, 2020. "Substitution threat between Airbnb and hotels: Myth or reality?," Annals of Tourism Research, Elsevier, vol. 83(C).
    • Handle: RePEc:eee:anture:v:83:y:2020:i:c:s0160738320301031
    DOI: 10.1016/j.annals.2020.102959
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    References listed on IDEAS

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    Cited by:

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    2. Ebru Tumer Kabadayi & Nilsah Cavdar Aksoy & Nihal Yazici & Alev Kocak Alan, 2022. "Airbnb as a sharing economy-enabled digital service platform: The power of motivational factors and the moderating role of experience," Tourism Economics, , vol. 28(3), pages 748-771, May.
    3. Abrate, Graziano & Sainaghi, Ruggero & Mauri, Aurelio G., 2022. "Dynamic pricing in Airbnb: Individual versus professional hosts," Journal of Business Research, Elsevier, vol. 141(C), pages 191-199.

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