IDEAS home Printed from https://ideas.repec.org/a/eee/anture/v60y2016icp154-168.html
   My bibliography  Save this article

Place branding performances in tourist local food shops

Author

Listed:
  • Rabbiosi, Chiara

Abstract

This article adopts a performative approach to analysing encounters between tourists, retailers, objects, architectures, detailing the communication devices inherent in bringing “to life” a thematic selection of a place’s multiple identities to promote tourism. It draws on integrated interpretations of performative approaches, illustrating them relative to the place branding enacted at local food & wine shops to address tourists visiting Verucchio, Italy. The study contributes to the literature on tourism by proposing the concept of performative place branding, enabling a more creative, hybrid, and open-ended consideration of the relationship between tourist places and place branding. This contrasts with the “top-down” logic employed in previous studies and policies for promoting tourist destinations.

Suggested Citation

  • Rabbiosi, Chiara, 2016. "Place branding performances in tourist local food shops," Annals of Tourism Research, Elsevier, vol. 60(C), pages 154-168.
    • Handle: RePEc:eee:anture:v:60:y:2016:i:c:p:154-168
    DOI: 10.1016/j.annals.2016.07.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160738316300901
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.annals.2016.07.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Graeme Evans, 2003. "Hard‐branding the cultural city – from Prado to Prada," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 27(2), pages 417-440, June.
    2. Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
    3. ., 2008. "Consumers and Policy," Chapters, in: Microeconomic Policy, chapter 5, Edward Elgar Publishing.
    4. Mihalis Kavaratzis & Ares Kalandides, 2015. "Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding," Environment and Planning A, , vol. 47(6), pages 1368-1382, June.
    5. Marjana Johansson, 2012. "Place Branding and the Imaginary: The Politics of Re-imagining a Garden City," Urban Studies, Urban Studies Journal Limited, vol. 49(16), pages 3611-3626, December.
    6. Peter Merriman, 2014. "Rethinking Mobile Methods," Mobilities, Taylor & Francis Journals, vol. 9(2), pages 167-187, May.
    7. Mimi Sheller & John Urry, 2006. "The New Mobilities Paradigm," Environment and Planning A, , vol. 38(2), pages 207-226, February.
    8. Bodil Stilling Blichfeldt & Henrik Halkier, 2014. "Mussels, Tourism and Community Development: A Case Study of Place Branding Through Food Festivals in Rural North Jutland, Denmark," European Planning Studies, Taylor & Francis Journals, vol. 22(8), pages 1587-1603, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marc Dressler & Ivan Paunovic, 2021. "A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
    2. Jennifer Rowley & Sonya Hanna, 2020. "Branding destinations: symbolic and narrative representations and co-branding," Journal of Brand Management, Palgrave Macmillan, vol. 27(3), pages 328-338, May.
    3. Sang, Senyao, 2021. "Reconstructing the place branding model from the perspective of Peircean semiotics," Annals of Tourism Research, Elsevier, vol. 89(C).
    4. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei, 2022. "Extending the Theory of Planned Behavior with the Self-Congruity Theory to Predict Tourists’ Pro-Environmental Behavioral Intentions: A Two-Case Study of Heritage Tourism," Land, MDPI, vol. 11(11), pages 1-19, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kasey Clawson Hudak, 2019. "Resident stories and digital storytelling for participatory place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(2), pages 97-108, June.
    2. Mechthild Donner & Lummina Horlings & Fatiha Fort & Sietze Vellema, 2017. "Place branding, embeddedness and endogenous rural development: Four European cases," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(4), pages 273-292, November.
    3. Andrea Lucarelli, 2018. "Co-branding public place brands: towards an alternative approach to place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 260-271, November.
    4. Stella Kladou & Nikolaos Trihas, 2021. "Place Branding through Resource Integration and Gastro-Cultural Experiences: A Transnational Perspective," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-14, December.
    5. Merrilees, Bill & Miller, Dale & Herington, Carmel, 2013. "City branding: A facilitating framework for stressed satellite cities," Journal of Business Research, Elsevier, vol. 66(1), pages 37-44.
    6. Martin De Jong & Thomas Hoppe & Negar Noori, 2019. "City Branding, Sustainable Urban Development and the Rentier State. How Do Qatar, Abu Dhabi and Dubai Present Themselves in the Age of Post Oil and Global Warming?," Energies, MDPI, vol. 12(9), pages 1-26, April.
    7. Negar Noori & Martin De Jong, 2018. "Towards Credible City Branding Practices: How Do Iran’s Largest Cities Face Ecological Modernization?," Sustainability, MDPI, vol. 10(5), pages 1-16, April.
    8. Dominique Laousse & Sophie Hooge, 2015. "Innovative urban temporalities: conceptive and generative temporal regimes," Post-Print hal-01174923, HAL.
    9. Silvia Marcu, 2019. "The limits to mobility: Precarious work experiences among young Eastern Europeans in Spain," Environment and Planning A, , vol. 51(4), pages 913-930, June.
    10. Huib Ernste & Henk Van Houtum & Annelies Zoomers, 2009. "Trans‐World: Debating The Place And Borders Of Places In The Age Of Transnationalism," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 100(5), pages 577-586, December.
    11. Lin, Weiqiang, 2014. "The politics of flying: aeromobile frictions in a mobile city," Journal of Transport Geography, Elsevier, vol. 38(C), pages 92-99.
    12. Gary Warnaby & David Bennison & Dominic Medway, 2011. "Branding a Roman Frontier in the Twenty-first Century," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 15, Edward Elgar Publishing.
    13. Ida Andersson & Laura James, 2018. "Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden," Urban Studies, Urban Studies Journal Limited, vol. 55(15), pages 3437-3453, November.
    14. Ghafele, Roya & Vanderslott, Samantha, 2011. "Trademarks as Fictitious Commodities: An Erosion of the Public Interest? An Assessment of the use of trademarks over urban space at the example of London’s Regent Street and Paris’ Champs-Elysées," MPRA Paper 36321, University Library of Munich, Germany.
    15. Büch, Martin-Peter & Maennig, Wolfgang & Schulke, Hans-Jürgen (ed.), 2012. "Zur Ökonomik von Spitzenleistungen im internationalen Sport," Edition HWWI, Hamburg Institute of International Economics (HWWI), volume 3, number 3.
    16. Battista, Geoffrey A. & Manaugh, Kevin, 2018. "Stores and mores: Toward socializing walkability," Journal of Transport Geography, Elsevier, vol. 67(C), pages 53-60.
    17. Beatriz Plaza & Pilar Gonzalez-Casimiro & Paz Moral-Zuazo & Courtney Waldron, 2013. "Culture-led City Brands as Economic Engines: Theory and Empirics," ACEI Working Paper Series AWP-05-2013, Association for Cultural Economics International, revised Oct 2013.
    18. Yong Sun & Yalin Wang & Baoyin Liu & Zhongrui Sun, 2023. "Evolutionary game of destination brand co‐construction with government involvement," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2125-2136, June.
    19. Mahbubur Meenar & Bradley Flamm & Kevin Keenan, 2019. "Mapping the Emotional Experience of Travel to Understand Cycle-Transit User Behavior," Sustainability, MDPI, vol. 11(17), pages 1-21, August.
    20. Cecilia Pasquinelli, 2010. "The Limits of Place Branding for Local Development: The Case of Tuscany and the Arnovalley Brand," Local Economy, London South Bank University, vol. 25(7), pages 558-572, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:anture:v:60:y:2016:i:c:p:154-168. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/annals-of-tourism-research/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.