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Journeys to the Guggenheim Museum Bilbao: Towards a revised Bilbao Effect

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  • Franklin, Adrian

Abstract

Many of the world’s post-industrial cities have sought to emulate the Guggenheim Museum Bilbao’s (GMB) transformation of Bilbao into a city of culture. Yet the Bilbao Effect is a paradox: why is it that despite much replication of its defining features there is still only one Bilbao Effect? This paper steps back from the quick fix policy narrative of the Bilbao Effect to reflect critically on the complex coordinates of the GMB’s success as a singular tourism magnet; notably how Bilbao and the Basque Country region played a far bigger role in it than is commonly perceived. It identifies a variety of significant and commensurate cultural tourism developments already in place before the GMB was built, not least the Camino de Santiago de Compostela and San Sebastian, that both augmented and enriched tourism to Bilbao subsequently. It argues that these must now be recognised as a key part of the Bilbao Effect and are of an order and quality not easily transferred to other cities.

Suggested Citation

  • Franklin, Adrian, 2016. "Journeys to the Guggenheim Museum Bilbao: Towards a revised Bilbao Effect," Annals of Tourism Research, Elsevier, vol. 59(C), pages 79-92.
    • Handle: RePEc:eee:anture:v:59:y:2016:i:c:p:79-92
    DOI: 10.1016/j.annals.2016.04.001
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    References listed on IDEAS

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    1. Sara González, 2011. "Bilbao and Barcelona ‘In Motion’ How Urban Regeneration ‘Models’ Travel and Mutate in the Global Flows of Policy Tourism," Urban Studies, Urban Studies Journal Limited, vol. 48(7), pages 1397-1418, May.
    2. Beatriz Plaza & Manuel Tironi & Silke N. Haarich, 2009. "Bilbao's Art Scene and the “Guggenheim effect” Revisited," European Planning Studies, Taylor & Francis Journals, vol. 17(11), pages 1711-1729, November.
    3. Beatriz Plaza & Silke N. Haarich, 2015. "The Guggenheim Museum Bilbao: Between Regional Embeddedness and Global Networking," European Planning Studies, Taylor & Francis Journals, vol. 23(8), pages 1456-1475, August.
    4. Mike Crang, 2002. "Between Places: Producing Hubs, Flows, and Networks," Environment and Planning A, , vol. 34(4), pages 569-574, April.
    5. Plaza, Beatriz & Haarich, Silke, 2008. "The Guggenheim Museum Bilbao in scientific journals: Asymmetries between the American art perspective and the European regional planning viewpoint," MPRA Paper 10751, University Library of Munich, Germany.
    6. Beatriz Plaza, 2008. "On Some Challenges and Conditions for the Guggenheim Museum Bilbao to be an Effective Economic Re‐activator," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 32(2), pages 506-517, June.
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    Cited by:

    1. Zaheer Allam & David Jones, 2019. "Climate Change and Economic Resilience through Urban and Cultural Heritage: The Case of Emerging Small Island Developing States Economies," Economies, MDPI, vol. 7(2), pages 1-23, June.
    2. Beatriz Plaza & Catalina Gálvez-Galvez & Ana González-Flores & Jokin Jaca, 2016. "Repositioning through Culture: Testing Change in Connectivity Patterns," Sustainability, MDPI, vol. 9(1), pages 1-15, December.
    3. Ibon Aranburu & Beatriz Plaza & Marisol Esteban, 2016. "Sustainable Cultural Tourism in Urban Destinations: Does Space Matter?," Sustainability, MDPI, vol. 8(8), pages 1-14, July.

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