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The Impact of Information Communication Technologies (ICTs) on Tourism Businesses in East London, South Africa

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  • Tembi Maloney Tichaawa

    (University of Johannesburg)

  • Oswald Mhlanga

    (University of Mpumalanga)

  • Sisa Sicwebu

    (University of Johannesburg)

Abstract

In assessing the impacts of information communication technologies (ICTs) on tourism businesses, this study adopted a case study blueprint, with a questionnaire survey being used to collect data from selected tourism businesses. The respondents rated ICT impacts on tourism on a 5- point Likert scale, with ratings ranging from ‘strongly disagree’ (1) to “strongly agree” (5). The results show that the impacts on hotels were perceived as ranging from 4.07 (improved company image) to 4.92 (increased market share), whereas the impacts on bed and breakfast establishments were perceived as ranging from 3.88 (improved company image) to 4.86 (speeded up service). The impacts on travel agents were perceived as ranging from 4.48 (improved service quality) to 4.94 (improved service quality), whereas the impacts on tour guides were perceived as ranging from 4.58 (improved company image) to 4.81 (heightened customer satisfaction levels). The impacts on backpackers were perceived as ranging from 3.78 (improved company image) to 4.75 (increased market share). Since ICT was perceived to impact relatively little on company image improvement, tourism businesses should use such technology to improve company image. The uniqueness of this article lies in it revealing the impacts of ICT on tourism business from an African country perspective.

Suggested Citation

  • Tembi Maloney Tichaawa & Oswald Mhlanga & Sisa Sicwebu, 2017. "The Impact of Information Communication Technologies (ICTs) on Tourism Businesses in East London, South Africa," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 13(3), pages 18-29, JUNE.
    • Handle: RePEc:dug:actaec:y:2017:i:3:p:18-29
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    File URL: http://journals.univ-danubius.ro/index.php/oeconomica/article/view/3906/4072
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    1. Kozłowski, Maciej & Brzozowska-Rup, Katarzyna & Piotrowska-Piątek, Agnieszka, 2021. "Information and Communication Technologies in food and accommodation sector in EU countries: Sticker or challenge for tourism development?," Technological Forecasting and Social Change, Elsevier, vol. 171(C).

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