IDEAS home Printed from https://ideas.repec.org/a/dug/actaec/y2017i1p173-186.html
   My bibliography  Save this article

The Influence of Relationship Proneness on Relationship Satisfaction and Relationship Commitment: Empirical Evidence from Domestic Tourists in Cape Town, South Africa

Author

Listed:
  • Eugine Tafadzwa Maziriri

    (University of the Witwatersrand)

  • Thobekani Lose

    (Vaal University of Technology)

  • Welcome Madinga

    (Nelson Mandela Metropolitan University)

Abstract

In South Africa, small tourism enterprises lie at the heart of the industry and form a major part of the tourism sector. There are the cornerstones of tourism development in local economies. This study assessed the influence of relationship proneness on relationship satisfaction and relationship commitment among domestic tourism clients within the Cape Town Metropolitan Area of South Africa. In spite of the increasing research on small tourism enterprises, they seem to be a paucity of studies that have investigated the influence of relationship proneness on relationship satisfaction and relationship commitment. The study utilised a quantitative research design using a structured questionnaire. The design was suitable to solicit the required information relating to relationship proneness, relationship satisfaction and relationship commitment. The findings indicate that relationship proneness has a positive influence on relationship satisfaction, relationship proneness has a positive influence on relationship commitment and relationship satisfaction exerts a positive influence on relationship commitment. All the posited three hypotheses were supported. The empirical study provided fruitful implications to academicians by making a significant contribution to the relationship marketing literature by systematically exploring the influence of relationship proneness on relationship satisfaction and relationship commitment. This study therefore, stand to immensely contribute new knowledge to the existing body of relationship marketing literature in Africa – a context that is often most neglected by some researchers in developing countries.

Suggested Citation

  • Eugine Tafadzwa Maziriri & Thobekani Lose & Welcome Madinga, 2017. "The Influence of Relationship Proneness on Relationship Satisfaction and Relationship Commitment: Empirical Evidence from Domestic Tourists in Cape Town, South Africa," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 13(1), pages 173-186, February.
    • Handle: RePEc:dug:actaec:y:2017:i:1:p:173-186
    as

    Download full text from publisher

    File URL: http://journals.univ-danubius.ro/index.php/oeconomica/article/view/3674/3854
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Singh, Shalini & Krakover, Shaul, 2015. "Tourist experience at home – Israeli domestic tourism," Tourism Management, Elsevier, vol. 46(C), pages 59-61.
    2. Rauyruen, Papassapa & Miller, Kenneth E., 2007. "Relationship quality as a predictor of B2B customer loyalty," Journal of Business Research, Elsevier, vol. 60(1), pages 21-31, January.
    3. Wolfgang Ulaga & Andreas Eggert, 2006. "Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships," Post-Print hal-00482522, HAL.
    4. Odekerken-Schroder, Gaby & De Wulf, Kristof & Schumacher, Patrick, 2003. "Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality," Journal of Business Research, Elsevier, vol. 56(3), pages 177-190, March.
    5. Maziriri E T & Chinomona E, 2016. "Modeling the Influence of Relationship Marketing, Green Marketing and Innovative Marketing on the Business Performance of Small, Medium and Micro Enterprises (SMMES)," Journal of Economics and Behavioral Studies, AMH International, vol. 8(3), pages 127-139.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Simona-Mihaela TRIF, 2012. "Antecedents and consequences of relationship quality. A case study of banking sector in Romania," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(18), pages 253-271.
    2. Shyh-Ming Huang & Shyh-Rong Fang & Shih-Chieh Fang & Chao-Chin Huang, 2016. "The influences of brand benefits on brand loyalty: Intermediate mechanisms," Australian Journal of Management, Australian School of Business, vol. 41(1), pages 141-160, February.
    3. Svensson, Göran & Mysen, Tore & Payan, Janice, 2010. "Balancing the sequential logic of quality constructs in manufacturing-supplier relationships -- Causes and outcomes," Journal of Business Research, Elsevier, vol. 63(11), pages 1209-1214, November.
    4. Mujianto Mujianto & Hartoyo Hartoyo & Rita Nurmalina & Eva Z. Yusuf, 2023. "The Unraveling Loyalty Model of Traditional Retail to Suppliers for Business Sustainability in the Digital Transformation Era: Insight from MSMEs in Indonesia," Sustainability, MDPI, vol. 15(3), pages 1-31, February.
    5. Juan Carlos Fandos-Roig & Javier Sánchez-García & Sandra Tena-Monferrer & Luis José Callarisa-Fiol, 2020. "Does CSR Help to Retain Customers in a Service Company?," Sustainability, MDPI, vol. 13(1), pages 1-21, December.
    6. Wu, Lei-Yu & Chen, Po-Yuan & Chen, Kuan-Yang, 2015. "Why does loyalty–cooperation behavior vary over buyer–seller relationship?," Journal of Business Research, Elsevier, vol. 68(11), pages 2322-2329.
    7. Nadeem, Waqar & Khani, Amir H. & Schultz, Carsten D. & Adam, Nawal Abdalla & Attar, Razaz Waheeb & Hajli, Nick, 2020. "How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    8. Muhammed S. Alnsour, 2018. "Online relationship marketing for banks in face-to-face economies," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(3), pages 105-116, September.
    9. Boniface, Bonaventure & Gyau, Amos & Stringer, Randy & Umberger, Wendy J., 2010. "Building producer loyalty in Malaysia's fresh milk supply chain," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 18, pages 1-19.
    10. Ibrahim Alnawas & Shadi Altarifi, 2016. "Customer emotional regulation and relationship quality: Evidence from the banking industry," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(4), pages 254-266, December.
    11. Sarmiento Guede, José Ramón & De Esteban Curiel, Javier & Antonovica, Arta, 2021. "Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    12. Gomaa Agag, 2019. "E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses," Journal of Business Ethics, Springer, vol. 154(2), pages 389-410, January.
    13. Pfajfar, Gregor & Shoham, Aviv & Małecka, Agnieszka & Zalaznik, Maja, 2022. "Value of corporate social responsibility for multiple stakeholders and social impact – Relationship marketing perspective," Journal of Business Research, Elsevier, vol. 143(C), pages 46-61.
    14. Darima Fotheringham & Michael A. Wiles, 2023. "The effect of implementing chatbot customer service on stock returns: an event study analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 802-822, July.
    15. Minguez, Ana & Javier Sese, F., 2022. "Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits," Journal of Business Research, Elsevier, vol. 148(C), pages 356-367.
    16. Zhang, Ruijin & Li, Guoxin & Wang, Zhengpei & Wang, Haiyan, 2016. "Relationship value based on customer equity influences on online group-buying customer loyalty," Journal of Business Research, Elsevier, vol. 69(9), pages 3820-3826.
    17. Huang, Youlin & Qian, Lixian, 2021. "Consumer adoption of electric vehicles in alternative business models," Energy Policy, Elsevier, vol. 155(C).
    18. Dan Ke & Heci Zhang & Ning Yu & Yanbin Tu, 2021. "Who will stay with the brand after posting non-5/5 rating of purchase? An empirical study of online consumer repurchase behavior," Information Systems and e-Business Management, Springer, vol. 19(2), pages 405-437, June.
    19. Xia, Lan & Kukar-Kinney, Monika, 2014. "For our valued customers only: Examining consumer responses to preferential treatment practices," Journal of Business Research, Elsevier, vol. 67(11), pages 2368-2375.
    20. Matthew Johnson & Friederike Redlbacher & Stefan Schaltegger, 2018. "Stakeholder Engagement for Corporate Sustainability: A Comparative Analysis of B2C and B2B Companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 659-673, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dug:actaec:y:2017:i:1:p:173-186. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Daniela Robu (email available below). General contact details of provider: https://edirc.repec.org/data/fedanro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.