An Evaluation of Advertising Models in Emergent Countries – The Case of Albania
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- Ford, Gary T & Smith, Darlene B & Swasy, John L, 1990. "Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(4), pages 433-441, March.
- Philip Hanson, 1974. "Advertising and Socialism," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-349-02036-2.
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marketing; consumer behavior; attitudes; brands;All these keywords.
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