Advanced Search
MyIDEAS: Login

Advertising in Emerging Markets: Consumer Attitudes in Ukraine

Contents:

Author Info

  • Sangwan, Sunanda

    (Department of International Economics and Management, Copenhagen Business School)

  • Golovkina, Natalia

    (International Management Institute Kiev, Ukraine)

Registered author(s):

    Abstract

    The usage of western advertising concepts and their interpretations from western perspective can lead to misunderstanding of Ukrainian perspective towards advertising. This working paper aims to report the results of a survey about changing attitudes towards advertising in Ukraine in the post liberalization period. It examines the questionnaire-based response of a sample population of consumers from the city of Kiev in their general attitudes towards advertising. Findings will contribute to the understanding of theoretical explanations for advertising in emerging markets, and of western firms using advertising marketing tool to penetrate the Ukrainian market.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://openarchive.cbs.dk/cbsweb/handle/10398/6522
    Download Restriction: no

    Bibliographic Info

    Paper provided by Copenhagen Business School, Department of International Economics and Management in its series Working Papers with number 11-1999.

    as in new window
    Length: 26 pages
    Date of creation: 30 May 1999
    Date of revision:
    Handle: RePEc:hhb:cbsint:1999-011

    Contact details of provider:
    Postal: Department of International Economics and Management, Copenhagen Business School, Howitzvej 60, DK-2000 Frederiksberg, Denmark
    Phone: +45 3815 2515
    Fax: +45 3815 2500
    Email:
    Web page: http://www.cbs.dk/departments/int/
    More information through EDIRC

    Related research

    Keywords: Consumer attitudes; Advertising; Central and Eastern Europe; Ukraine.;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:hhb:cbsint:1999-011. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Lars Nondal).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.