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Economic Perspectives on Media Mergers and Consolidation

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Author Info
Anthony J. Dukes

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Abstract

Dieser Artikel führt verschiedene ökonomische Sichtweisen auf Gründe für (zunehmende) Medienkonzentration und ihre Folgen zusammen. Da Medienmärkte durch die Existenz zweiseitiger Netzwerkeffekte geprägt sind, können Fusionen von Medienunternehmen zu unerwarteten Ergebnissen führen, die sich mithilfe der üblichen Konzepte der Industrieökonomik nicht erklären lassen. Im Mittelpunkt der Analyse stehen drei verschiedene Aspekte. Wir zeigen, dass (zunehmende) Medienkonzentration zu geringerer Programmvielfalt führen kann. Ferner präsentieren wir eine neue Theorie, die Bedingungen aufzeigt, unter denen es ein politisch einseitiges Medienunternehmen vorzieht, im Wettbewerb mit anderen Unternehmen zu stehen. Und schließlich zeigen wir, wie eine Medienfusion, oder generell (zunehmende) Medienkonzentration, zu stärkerem Wettbewerb in Werbemärkten führen kann. Dieser Artikel richtet sich sowohl an Praktiker der Medien- und Werbeindustrien als auch an den Gesetzgeber. Obwohl der Artikel selbst ohne eine formale Analyse auskommt, setzen die angeführten Argumente gute Kenntnisse grundlegender Mikroökonomie voraus.

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Publisher Info
Article provided by DIW Berlin, German Institute for Economic Research in its journal Vierteljahrshefte zur Wirtschaftsforschung.

Volume (Year): 74 (2005)
Issue (Month): 3 ()
Pages: 38-48
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Handle: RePEc:diw:diwvjh:74-3-5

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Anthony Dukes, 2004. "The Adverstising Market in a Product Oligopoly," Journal of Industrial Economics, Blackwell Publishing, vol. 52(3), pages 327-348, 09. [Downloadable!] (restricted)
  2. Beebe, Jack H, 1977. "Institutional Structure and Program Choices in Television Markets," The Quarterly Journal of Economics, MIT Press, vol. 91(1), pages 15-37, February. [Downloadable!] (restricted)
  3. Spence, A Michael & Owen, Bruce, 1977. "Television Programming, Monopolistic Competition, and Welfare," The Quarterly Journal of Economics, MIT Press, vol. 91(1), pages 103-26, February. [Downloadable!] (restricted)
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Björn Frank, 2005. "Ökonomische Argumente für publizistischen Wettbwerb," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 74(3), pages 64-72. [Downloadable!] (restricted)
  2. Ralf Dewenter & Ulrich Kaiser, 2005. "Fusionen auf dem Printmedienmarkt aus wirtschaftspolitischer Sicht," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 74(3), pages 51-63. [Downloadable!] (restricted)
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