Based on a sample of 70 French industrial firms, this paper analyses the market-based performance of diversified firms by including the stock market environment. The findings show that unrelated diversifiers outperform related ones during bearish markets, and that there is no significant performance difference between these two strategies during bullish markets. Finally, this paper suggests the importance of explicitly considering the stock market background in the study of diversification-performance relationship.
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Volume (Year): 2 (1999) Issue (Month): 4 (December) Pages: 105-134 Download reference. The following formats are available: HTML
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